The Real Deal New York

LeBron’s clothing company opening showroom at 530 Seventh

Uknwn signs with co-working company Space 530
July 13, 2016 02:00PM

530 Seventh Avenue and Lebron James

530 Seventh Avenue and Lebron James

LeBron James is taking his talents to Manhattan! Sadly — for Knicks fans — it’s just the basketball star’s clothing company that is moving here.

Unknwn plans to open a new showroom and office in Space 530, a co-working space at Savitt Partners’ 530 Seventh Avenue near Times Square, according to the New York Post. The Cleveland Cavaliers star founded the company with five friends and in 2011 opened an Unknwn store in Miami’s Aventura Mall.

According to its website, the company offers “authentic curated assortments of covetable sneakers,” among other things. It also sells T-shirts displaying James’ three NBA championship trophies, and some that simply say “legend.” [NYP]Konrad Putzier