US hoteliers look to woo foreign guests amid concerns over Trump policies

NYC is projecting 300K fewer international visitors in 2017

TRD New York /
Mar.March 10, 2017 11:40 AM

With growing fears Trump’s policies will adversely affect visitor numbers, U.S. hotel operators are launching international campaigns aimed at convincing the world that America is still open for business.

Overall, 2 million fewer overseas visitors are expected to visit the U.S. in 2017, according to data from travel consulting group Tourism Economics cited by the Wall Street Journal reported. It will be the first time the country has seen declines in foreign visitors since 2009, and major cities like New York City and Los Angeles are expected to be the hardest hit. Tourism Economics predicts the direct economic losses from the decline to be about $2.4 billion in 2017, although the U.S. hotel industry is yet to make any projections.

Experts have said international fears about the Trump administration’s proposed travel restrictions — coupled with the strong American dollar — is making the United States less appealing to visitors.

New York City’s tourism and marketing organization NYC & Co., for example, is launching a $3 million international billboard and social media campaign called “New York City — Welcoming the World.” It will be rolled out this month in the U.K., followed by Germany, Spain and Mexico. The city is projected the number of foreign visitors will drop by 300,000, a figure that was cut after the travel restrictions were first imposed earlier this year. In LA, the city is predicting barely any growth in international travel this year, caused mainly because a decline of nearly 100,000 visitors from Mexico.

Fred Dixon, CEO of NYC & Co., said that after the war in Iraq began in 2003, the city lost 1 million visitors, thanks largely to negative sentiment towards to the U.S.

“Words matter, and policies have an impact on people’s perceptions of a destination,” Dixon told the newspaper.

However, White House spokesperson told the Journal in a statement that it’s not surprising that New York and Los Angeles are “generally not supportive of the president’s agenda,” are “trying to make something out of nothing on this.” She added that “the president is confident that the United States will remain a hub of international tourism.” [WSJ]Miriam Hall


Related Articles

arrow_forward_ios
Make Greenland Great Again? Trump wants to buy Arctic territory

Make Greenland Great Again? Trump wants to buy Arctic territory

Make Greenland Great Again? Trump wants to buy Arctic territory
Hamptons’ priciest summer rental to host MAGA extravaganza next month

Hamptons’ priciest summer rental to host MAGA extravaganza next month

Hamptons’ priciest summer rental to host MAGA extravaganza next month
HelloFresh’s NYC HQ (Courtesy of Industry City, HelloFresh by Eric Laignel)

HelloFresh inks Industry City deal for content studio

HelloFresh inks Industry City deal for content studio
Gov. Andrew Cuomo with Judge Lawrence Marks and Judge Daniele Chinea (Getty, Linkedin, iStock)

Flip-flop on eviction ban extension highlights state’s chaotic response

Flip-flop on eviction ban extension highlights state’s chaotic response
A rendering of the Climate Solutions Center with Trust for Governors Island CEO Clare Newman and Mayor de Blasio (Rendering via WXY architecture + urban design/bloomimages; Governor's Island; Getty)

Going green: Governors Island could soon house climate center

Going green: Governors Island could soon house climate center
Nightingale’s Eli Schwartz and 111 Wall Street (Credit: Google Maps)

Nightingale, Wafra seek $860M to redevelop 111 Wall Street

Nightingale, Wafra seek $860M to redevelop 111 Wall Street
The Real Deal founder and publisher Amir Korangy and Massey Knakal founder Bob Knakal

JLL’s Bob Knakal on the future of New York

JLL’s Bob Knakal on the future of New York
A rendering of the Flushing waterfront and Council member Peter Koo (Rendering via Hill West Architects; New York City Council)

City Planning considers controversial Flushing waterfront rezoning

City Planning considers controversial Flushing waterfront rezoning
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...