High times: Spitzer using marijuana-friendly ad campaign for BK project

Developer is building a 857-unit complex at 420 Kent Avenue

TRD New York /
May.May 08, 2017 11:30 AM

An amenity at Eliot Spitzer’s new luxury rental complex in Williamsburg? Cheetos.

The former New York governor’s advertisement for 420 Kent Avenue — a 857-unit rental complex marketed by Citi Habitats — features a picture of the development and the words “Hi. It’s 420,” DNAinfo reported. The term 420 is code for cannabis-friendly culture, and also a reference to April 20, widely understood to be international “weed day.” Surprise, surprise – the ad went live on April 20, according to the website.

The project Spitzer Enterprises’ biggest since Spitzer returned to the family company in 2014. The ODA New York-designed complex has 762,000 square feet of space, with 20 percent of units designated as affordable.

Spitzer resigned from office in 2008 amid a prostitution scandal. His relationship with Svetlana Travis, allegedly a Russian call girl, became public in February last year after she accused him of choking her in a Plaza Hotel room.  Travis pleaded not guilty of trying to extort money from the former governor.

Spitzer is joining with Related Companies to build a 1.4 million-square-foot apartment-and-office development on a pair of adjacent sites they own in Hudson Yards.

A representative for Citi Habitats was not immediately available for comment. [DNAinfo]Miriam Hall


Related Articles

arrow_forward_ios
Steve Ross, Eliot Spitzer and a rendering of 451 10th Avenue (Credit: Getty Images) 

Spitzer, Related land $276M in financing for Hudson Yards senior housing project

Spitzer, Related land $276M in financing for Hudson Yards senior housing project
Eliot Spitzer and 220 E. 65th Street (Credit: Getty Images)

Eliot Spitzer and fiancee Roxana Girand pick up two UES condos

Eliot Spitzer and fiancee Roxana Girand pick up two UES condos
Terra Holdings owner and co-chairman Kent Swig

Kent Swig on 10 years of recovering from the Great Recession

Kent Swig on 10 years of recovering from the Great Recession
Kelly Kennedy Mack (Photos by Michael McWeeney)

Kelly Mack on the new development boom of the 2010s

Kelly Mack on the new development boom of the 2010s
Eliot Spitzer, 220 East 72nd Street and Andrew Levison (Credit: Getty Images, StreetEasy, Dermot Company)

Spitzer sells UES apartment building

Spitzer sells UES apartment building
Clockwise from left: 420 Kent Avenue, a rendering of TWA Flight Center at John F. Kennedy International Airport, and 29-22 Northern Boulevard in Long Island City (Credit: Curbed NY)

These were the top 10 outer borough loans last month

These were the top 10 outer borough loans last month
Eliot Spitzer and 420 Kent Avenue (Credit: Getty Images)

Eliot Spitzer’s 420 Kent nabs $386M refi

Eliot Spitzer’s 420 Kent nabs $386M refi
The Closing: Eliot Spitzer on clashing with financial titans, second chances and the RE empire his dad built

The Closing: Eliot Spitzer on clashing with financial titans, second chances and the RE empire his dad built

The Closing: Eliot Spitzer on clashing with financial titans, second chances and the RE empire his dad built
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...