High times: Spitzer using marijuana-friendly ad campaign for BK project

Developer is building a 857-unit complex at 420 Kent Avenue

New York /
May.May 08, 2017 11:30 AM

An amenity at Eliot Spitzer’s new luxury rental complex in Williamsburg? Cheetos.

The former New York governor’s advertisement for 420 Kent Avenue — a 857-unit rental complex marketed by Citi Habitats — features a picture of the development and the words “Hi. It’s 420,” DNAinfo reported. The term 420 is code for cannabis-friendly culture, and also a reference to April 20, widely understood to be international “weed day.” Surprise, surprise – the ad went live on April 20, according to the website.

The project Spitzer Enterprises’ biggest since Spitzer returned to the family company in 2014. The ODA New York-designed complex has 762,000 square feet of space, with 20 percent of units designated as affordable.

Spitzer resigned from office in 2008 amid a prostitution scandal. His relationship with Svetlana Travis, allegedly a Russian call girl, became public in February last year after she accused him of choking her in a Plaza Hotel room.  Travis pleaded not guilty of trying to extort money from the former governor.

Spitzer is joining with Related Companies to build a 1.4 million-square-foot apartment-and-office development on a pair of adjacent sites they own in Hudson Yards.

A representative for Citi Habitats was not immediately available for comment. [DNAinfo]Miriam Hall


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