New Development Marketing

When Douglaston Development began vetting teams to market the company’s Fort Greene condominium project, the developer opted to stay local. Very local. To sell...

Hong Kong-based Euro Properties was supposed to be the first Chinese developer to build — not just finance — a condominium tower in Manhattan,...

Anna Zarro — who left her position as head of sales at Extell Development earlier this summer — is launching her own new development...

When Halstead Property inked a deal to market the Oosten condominium in 2013, there was an unusual catch: the Chinese developer behind the 216-unit...

From the April issue: The developers of 111 Murray Street had reason to celebrate this fall after pulling off a $650 million loan that would...

Advertisers will spend $1.6 billion on Instagram influence posts this year, up from $1 billion in 2017. But whether influencers can effectively sell real...

Manhattan condominium developers received the go-ahead to begin marketing 823 condominium units valued at $3 billion in the third quarter, a steep decline over...

Roy Kim is out as Douglas Elliman’s chief creative officer as competition for new development business heats up. Kim joined Elliman’s Development Marketing division...

With construction well underway at 45 Park Place, Soho Properties has brought in Corcoran Sunshine Marketing Group to jump-start sales at the 50-unit condominium....

Despite New York’s softening new development market, the brokerages that made the cut on our pipeline ranking, which includes all active listings, in-contract deals...

For all the uncertainty in the market, The Real Deal’s latest ranking of new-development firms, in many ways, reflects our previous rankings — though...

Douglas Elliman New Development Marketing wasn’t having the easiest time leasing apartments at the Herald Towers. After all, the city is awash in rental...

From the August issue: On a Friday morning in the middle of last month, news broke that the residential brokerage Compass had replaced Sotheby’s International Realty as...

After selling only a handful of apartments over the past few months, Greenland Forest City Partners is switching up the marketing team at 550...

Six months after launching sales at 200 East 59th Street, developer Harry Macklowe is tapping a new ringmaster to lead the marketing effort. The...

Sales at the Getty, the boutique condominium project designed by leather-loving designer Peter Marino , will officially launch by the end of the summer,...

An amenity at Eliot Spitzer’s new luxury rental complex in Williamsburg? Cheetos. The former New York governor’s advertisement for 420 Kent Avenue — a...

UPDATED, May 6, 8:55 p.m.: No, that’s not a typo: Douglas Elliman’s profits dipped to just $100,000 during the first quarter of 2017, down...

In December 2015, with new development sales beginning to drag, Doug Yearley got poetic about condo sales – or the lack thereof. “There are...

Steve Witkoff is tapping Eastdil Secured to Market The Park Lane Hotel as part of an agreement to oust scandal-plagued partner Jho Low, The...