New Development Marketing


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Juggling act: Brokers face higher expectations as new dev market sputters

Juggling act: Brokers face higher expectations as new dev market sputters

When Douglaston Development began vetting teams to market the company’s Fort Greene condominium project, the developer opted to stay...

Euro Properties sells stake in stalled 59th Street condo project

Euro Properties sells stake in stalled 59th Street condo project

Hong Kong-based Euro Properties was supposed to be the first Chinese developer to build — not just finance —...

Extell’s former top marketing exec launches own firm

Extell’s former top marketing exec launches own firm

Anna Zarro — who left her position as head of sales at Extell Development earlier this summer — is...

Inside a new dev contract: What Halstead was paid at the Oosten

Inside a new dev contract: What Halstead was paid at the Oosten

When Halstead Property inked a deal to market the Oosten condominium in 2013, there was an unusual catch: the...

Brokers specializing in new condos are doing more, but getting paid less

Brokers specializing in new condos are doing more, but getting paid less

From the April issue: The developers of 111 Murray Street had reason to celebrate this fall after pulling off a...

Advertisers are spending more on social media influencers, but will they sell real estate?

Advertisers are spending more on social media influencers, but will they sell real estate?

Advertisers will spend $1.6 billion on Instagram influence posts this year, up from $1 billion in 2017. But whether...

$3B in Manhattan condo projects approved for sale in Q3

$3B in Manhattan condo projects approved for sale in Q3

Manhattan condominium developers received the go-ahead to begin marketing 823 condominium units valued at $3 billion in the third...

Douglas Elliman and Roy Kim part ways

Douglas Elliman and Roy Kim part ways

Roy Kim is out as Douglas Elliman’s chief creative officer as competition for new development business heats up. Kim joined Elliman’s Development Marketing division in 2015 in a newly-created post, in which he advised...

From left: 45 Park Place, Sharif El-Gamal and Vickey Barron

Corcoran Sunshine takes over from Stribling at 45 Park Place

With construction well underway at 45 Park Place, Soho Properties has brought in Corcoran Sunshine Marketing Group to jump-start...

These new dev marketing firms have the most unsold inventory

These new dev marketing firms have the most unsold inventory

Despite New York’s softening new development market, the brokerages that made the cut on our pipeline ranking, which includes...

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