Kent Swig on 10 years of recovering from the Great Recession
As the calendar turned to 2010, New York City’s real estate scene was just starting to show signs of...
New Development Marketing
The Latest
Kelly Mack on the new development boom of the 2010s
The 2010s were a time of decadence for real estate, according to Corcoran Sunshine chief Kelly Mack. The decade...
Juggling act: Brokers face higher expectations as new dev market sputters
When Douglaston Development began vetting teams to market the company’s Fort Greene condominium project, the developer opted to stay...
Euro Properties sells stake in stalled 59th Street condo project
Hong Kong-based Euro Properties was supposed to be the first Chinese developer to build — not just finance —...
Extell’s former top marketing exec launches own firm
Anna Zarro — who left her position as head of sales at Extell Development earlier this summer — is...
Inside a new dev contract: What Halstead was paid at the Oosten
When Halstead Property inked a deal to market the Oosten condominium in 2013, there was an unusual catch: the...
Issue
Brokers specializing in new condos are doing more, but getting paid less
From the April issue: The developers of 111 Murray Street had reason to celebrate this fall after pulling off a...
Advertisers are spending more on social media influencers, but will they sell real estate?
Advertisers will spend $1.6 billion on Instagram influence posts this year, up from $1 billion in 2017. But whether...
$3B in Manhattan condo projects approved for sale in Q3
Manhattan condominium developers received the go-ahead to begin marketing 823 condominium units valued at $3 billion in the third...
Douglas Elliman and Roy Kim part ways
Roy Kim is out as Douglas Elliman’s chief creative officer as competition for new development business heats up. Kim joined Elliman’s Development Marketing division in 2015 in a newly-created post, in which he advised...