New Development Marketing


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Terra Holdings owner and co-chairman Kent Swig

Kent Swig on 10 years of recovering from the Great Recession

As the calendar turned to 2010, New York City’s real estate scene was just starting to show signs of...

Kent Swig on 10 years of recovering from the Great Recession
Kelly Kennedy Mack (Photos by Michael McWeeney)

Kelly Mack on the new development boom of the 2010s

The 2010s were a time of decadence for real estate, according to Corcoran Sunshine chief Kelly Mack. The decade...

Kelly Mack on the new development boom of the 2010s
Juggling act: Brokers face higher expectations as new dev market sputters

Juggling act: Brokers face higher expectations as new dev market sputters

When Douglaston Development began vetting teams to market the company’s Fort Greene condominium project, the developer opted to stay...

Juggling act: Brokers face higher expectations as new dev market sputters
Euro Properties sells stake in stalled 59th Street condo project

Euro Properties sells stake in stalled 59th Street condo project

Hong Kong-based Euro Properties was supposed to be the first Chinese developer to build — not just finance —...

Euro Properties sells stake in stalled 59th Street condo project
Extell’s former top marketing exec launches own firm

Extell’s former top marketing exec launches own firm

Anna Zarro — who left her position as head of sales at Extell Development earlier this summer — is...

Extell’s former top marketing exec launches own firm
Inside a new dev contract: What Halstead was paid at the Oosten

Inside a new dev contract: What Halstead was paid at the Oosten

When Halstead Property inked a deal to market the Oosten condominium in 2013, there was an unusual catch: the...

Inside a new dev contract: What Halstead was paid at the Oosten
Brokers specializing in new condos are doing more, but getting paid less

Brokers specializing in new condos are doing more, but getting paid less

From the April issue: The developers of 111 Murray Street had reason to celebrate this fall after pulling off a...

Brokers specializing in new condos are doing more, but getting paid less
Advertisers are spending more on social media influencers, but will they sell real estate?

Advertisers are spending more on social media influencers, but will they sell real estate?

Advertisers will spend $1.6 billion on Instagram influence posts this year, up from $1 billion in 2017. But whether...

Advertisers are spending more on social media influencers, but will they sell real estate?
$3B in Manhattan condo projects approved for sale in Q3

$3B in Manhattan condo projects approved for sale in Q3

Manhattan condominium developers received the go-ahead to begin marketing 823 condominium units valued at $3 billion in the third...

$3B in Manhattan condo projects approved for sale in Q3
Douglas Elliman and Roy Kim part ways

Douglas Elliman and Roy Kim part ways

Roy Kim is out as Douglas Elliman’s chief creative officer as competition for new development business heats up. Kim joined Elliman’s Development Marketing division in 2015 in a newly-created post, in which he advised...

Douglas Elliman and Roy Kim part ways
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