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The Real Deal New York
New Development Marketing
Extell’s former top marketing exec launches own firm
September 07, 2018 02:45PM
Anna Zarro — who left her position as head of sales at Extell Development earlier this summer — is launching her own new development...
Inside a new dev contract: What Halstead was paid at the Oosten
June 20, 2018 07:00AM
When Halstead Property inked a deal to market the Oosten condominium in 2013, there was an unusual catch: the Chinese developer behind the 216-unit...
Brokers specializing in new condos are doing more, but getting paid less
April 25, 2018 07:30AM
From the April issue: The developers of 111 Murray Street had reason to celebrate this fall after pulling off a $650 million loan that would...
Advertisers are spending more on social media influencers, but will they sell real estate?
March 19, 2018 09:16AM
Advertisers will spend $1.6 billion on Instagram influence posts this year, up from $1 billion in 2017. But whether influencers can effectively sell real...
$3B in Manhattan condo projects approved for sale in Q3
November 01, 2017 12:52PM
Manhattan condominium developers received the go-ahead to begin marketing 823 condominium units valued at $3 billion in the third quarter, a steep decline over...
Douglas Elliman and Roy Kim part ways
October 27, 2017 01:19PM
Roy Kim is out as Douglas Elliman’s chief creative officer as competition for new development business heats up. Kim joined Elliman’s Development Marketing division...
Corcoran Sunshine takes over from Stribling at 45 Park Place
October 09, 2017 05:30PM
With construction well underway at 45 Park Place, Soho Properties has brought in Corcoran Sunshine Marketing Group to jump-start sales at the 50-unit condominium....
These new dev marketing firms have the most unsold inventory
September 01, 2017 08:00AM
Despite New York’s softening new development market, the brokerages that made the cut on our pipeline ranking, which includes all active listings, in-contract deals...
We ranked the 10 biggest new-development marketing firms by closed sales
August 31, 2017 07:30AM
For all the uncertainty in the market, The Real Deal’s latest ranking of new-development firms, in many ways, reflects our previous rankings — though...
Douglas Elliman turns to 20-somethings to figure out the internet, rent apartments
August 21, 2017 05:56PM
Douglas Elliman New Development Marketing wasn’t having the easiest time leasing apartments at the Herald Towers. After all, the city is awash in rental...
Corcoran and Elliman together have over $25B of unsold inventory
August 07, 2017 02:40PM
From the August issue: On a Friday morning in the middle of last month, news broke that the residential brokerage Compass had replaced Sotheby’s International Realty as...
Greenland Forest City swaps Corcoran for Nest Seekers at 550 Vanderbilt
July 18, 2017 04:45PM
After selling only a handful of apartments over the past few months, Greenland Forest City Partners is switching up the marketing team at 550...
Macklowe taps Douglas Elliman to market 200 E. 59th
July 17, 2017 02:46PM
Six months after launching sales at 200 East 59th Street, developer Harry Macklowe is tapping a new ringmaster to lead the marketing effort. The...
It’s happening: The $140M Getty to launch sales by end of summer
June 23, 2017 03:30PM
Sales at the Getty, the boutique condominium project designed by leather-loving designer Peter Marino , will officially launch by the end of the summer,...
High times: Spitzer using marijuana-friendly ad campaign for BK project
May 08, 2017 11:30AM
An amenity at Eliot Spitzer’s new luxury rental complex in Williamsburg? Cheetos. The former New York governor’s advertisement for 420 Kent Avenue — a...
Elliman only made $100K in profits in Q1
May 05, 2017 01:15PM
UPDATED, May 6, 8:55 p.m.: No, that’s not a typo: Douglas Elliman’s profits dipped to just $100,000 during the first quarter of 2017, down...
For whom the market tolls: To spark sales, Toll Brothers gets creative with incentives
April 21, 2017 07:00AM
In December 2015, with new development sales beginning to drag, Doug Yearley got poetic about condo sales – or the lack thereof. “There are...
Witkoff tapping Eastdil to market
Park Lane Hotel: sources
April 05, 2017 12:22PM
Steve Witkoff is tapping Eastdil Secured to Market The Park Lane Hotel as part of an agreement to oust scandal-plagued partner Jho Low, The...
Sotheby’s to launch new development marketing arm
March 21, 2017 05:50PM
UPDATED, March 23, 1:14 p.m.: Sotheby’s International Realty is looking to claim a bigger piece of the city’s lucrative new development business, with plans...
Ask and ye shall receive: Developers step up concessions in tepid market
March 09, 2017 07:00AM
E.B. Solomont and Miriam Hall
With its undulating glass facade, 252 East 57th Street was among the marquee new developments that promised to reshape Midtown East back when it...
Six Sigma faces allegations of financial mismanagement at West Chelsea site
Chinese developer lands $137M refi for world’s tallest Holiday Inn
Spaces inks lease for another big Manhattan co-working spot
Ironstate-led group lands $100M+ condo inventory loan in Murray Hill
Hurricane Florence damage toll could include nearly $1.5B of mortgages
August 2018 issue
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