Trump Organization launches budget hotel chain “American Idea”

The first hotels will open in Mississippi

TRD NEW YORK /
Jun.June 06, 2017 09:30 AM

From left: Donald Trump Jr. and Eric Trump (credit: Getty)

The Trump Organization plans to launch a budget hotel chain that will first target areas of the country that favored President Trump during the presidential election.

American Idea, a three-star hotel chain, will debut in Mississippi and will partner with Chawla Hotels, another chain based in the state, the New York Times reported. Trump met the company’s co-owner, Suresh Chawla, during a campaign stop in Jackson, Mississippi, last summer.

The new hotel chain will feature American-themed items like an old Coca-Cola machine and will be a distinct departure for the Trump Organization TRData LogoTINY, which has built up its reputation as a luxury brand. The Trump Organization will not own the hotels but license them to business partners, who will pay royalties and other fees.

The new chain follows the Trump Organization’s promise to embark on new deals in the United States and reflects Trump’s campaign slogan, “America first.” Eric Danziger, the chief executive of the Trump Organization’s hotels division, told the Times that the decision to launch the new hotel chain was not related to politics. President Trump’s name will not appear on the hotels.

Chawla is also partnering with the company on its other recently launched hotel brand, Scion. Trump has drawn considerable criticism for refusing to divest from his business. Though his sons now control the Trump Organization, the president remains financially invested in the business. [NYT] Kathryn Brenzel 


Related Articles

arrow_forward_ios
Make Greenland Great Again? Trump wants to buy Arctic territory

Make Greenland Great Again? Trump wants to buy Arctic territory

Hamptons’ priciest summer rental to host MAGA extravaganza next month

Hamptons’ priciest summer rental to host MAGA extravaganza next month

Boris Santos

A win for real estate: Socialist candidate halts Assembly bid

Presidential elections affect the residential sales market significantly (Credit: Getty Images, The White House)

This is how presidential elections really affect home sales

City Comptroller Scott Stringer (Credit: Getty Images)

City Comptroller Scott Stringer proposes “Tenant Bill of Rights”

Marlene Cintron, the Bronx’s head of economic development (Credit: iStock)

“It didn’t happen:” Bronx leader says Opportunity Zone program failed to deliver

Presidential elections affect the residential sales market significantly (Credit: Getty Images, The White House)

This is how presidential elections really affect home sales

Mohamed Hadid (Photo by Kevin Scanlon)

Mohamed Hadid on his doomed masterpiece

arrow_forward_ios
Loading...