Rockrose Development signed a trio of leases totaling roughly 41,000 square feet at 300 Park Avenue South in recent months, the firm said.
The developer sought to fill the vacant space on the floors below the penthouse triplex occupied by FanDuel, the billion-dollar fantasy sports startup that has a pending merger with rival DraftKings.
Texas-based marketing research consultancy Lieberman Research Worldwide and staffing agency Creative Circle signed full-floor leases at the ninth and seventh floors in the past month, respectively. Publicly traded software firm Bazaarvoice signed for the 11th floor in February. The floor plates at the 14-story, 170,000-square-foot office building are each about 13,700 square feet. Asking rents average in the mid-to-high $70s per square foot.
The new tenants are replacing public-relations firm M. Booth, marketing analytics company Hitwise and advertising agency Leo Burnett Company. The eighth floor, one of two floors that were occupied by Leo Burnett, is the building’s only unclaimed floor.
Shortly after FanDuel signed a lease at the building in 2015, its fate was unclear amid a crackdown from regulators on fantasy sports. Sources said FanDuel’s lease remains intact, though the Federal Trade Commission plans to sue to block the FanDuel-DraftKings merger.
(To view more of Rockrose Development’s office leasing transactions, click here)