Princi, which was purchased by Starbucks last year, is joining Tesla at the office conversion. The electric car manufacturer signed a 40,000-square-foot lease for a showroom and earlier this year and later added another 6,500 square feet.
Asking rents at the building check in at $44 per square foot, the New York Post reported.
The Italian bakery’s products will feature in some of Starbucks’ locations. SCG Retail represented the tenant in the lease deal.
Last month, Sitex Group paid Italian developer Est4e Four $110 million for a five-property site on the Red Hook waterfront. Est4e had planned a $400 million megacomplex on the site but was unable to lock down financing. Sitex is planning a “last mile” distribution center at the site.
LIVWRK, run by Asher Abehsera, is one of three firms redeveloping the former Jehovah’s Witnesses Watchtower complex at 25-30 Columbia Heights. The partnership, which includes Kushner Companies and CIM Group, released renderings of the 670,000-square-foot mixed-use complex last month. [NYP] — Konrad Putzier
(To view more of LIVWRK’s retail leasing transactions, click here)