WATCH: Corcoran’s Vickey Barron on jumping ship, sellers with “analysis paralysis” … & more

Resi broker talks about her move from Douglas Elliman, working with her daughters and more

New York /
Aug.August 29, 2017 12:20 PM

When residential broker Vickey Barron approached Douglas Elliman CEO Howard Lorber about her impending jump to the Corcoran Group, she made it clear it wasn’t about a quick grab for cash.

“We’re not 30 years old any more — we make a move, it’s not about money,” she told The Real Deal’s Miriam Hall during an exclusive one-on-one interview. “With Corcoran Sunshine and Corcoran [Group], this is a good platform for me to continue… and it makes good business sense.”

When asked if she was concerned about a drop off in business, Barron told TRD it wasn’t something she particularly feared.

“You can have a hiccup in the business, like if you make a move — it’s short term,” Barron said. “It will only be short term while you get your ducks in order.”

One of the city’s top agents and the broker behind the record-breaking $51 million sale of the penthouse at Walker Tower, Barron discussed the current state of the market, how certain sellers tend to get “analysis paralysis” and her approach to navigating developers with sky-high expectations.

“If the product is not good, and they want some ridiculous number, I just tell them ‘you’re not going to get it,’” she said, adding she will happily pass up the opportunity to sell a project she doesn’t believe in. “I do that on resale and I do that on new development.”

To watch Barron talk more about selling in the city, making it as a broker and what it’s like working with her daughters, watch the video above.

Produced by Alistair Gardiner and Kerry Barger. Interview conducted by Miriam Hall.


Related Articles

arrow_forward_ios
John Giannone and Jac Credaroli (Credit: iStock)
Two Elliman agents launch platform to provide renters, buyers and sellers up to $50K in unsecured loans
Two Elliman agents launch platform to provide renters, buyers and sellers up to $50K in unsecured loans
Jacob Sudhoff and Scott Durkin (Credit: Sudhoff Companies, Emily Assiran, iStock)
Douglas Elliman is coming to Texas
Douglas Elliman is coming to Texas
49 East 10th Street and Barbara Corcoran (Credit: Google Maps and Getty Images)
Corcoran to shut down office in building partly owned by Barbara Corcoran
Corcoran to shut down office in building partly owned by Barbara Corcoran
(iStock)
Rents in New York and South Florida metros surged more than 30%, led nationwide rise
Rents in New York and South Florida metros surged more than 30%, led nationwide rise
Corcoran’s Julian Johnston, Luxe Living Realty’s Dora Puig, One Sotheby’s’ Jeff Miller, Douglas Elliman’s Dina Goldentayer and Douglas Elliman’s Oren Alexander
WATCH: Top luxury brokers go head to head at TRD’s Miami event
WATCH: Top luxury brokers go head to head at TRD’s Miami event
Children’s Magical Garden at at 157 Norfolk Street (Google Maps, Facebook)
Children’s Magical Garden claps back against developer who claimed defamation
Children’s Magical Garden claps back against developer who claimed defamation
432 Park pad trades for $26M, supertall’s priciest deal since 2019
432 Park pad trades for $26M, supertall’s priciest deal since 2019
432 Park pad trades for $26M, supertall’s priciest deal since 2019
25 Park Avenue in Larchmont (WilliamPitt)
Estate famed for turtle soup has new distinction: $11M sale price
Estate famed for turtle soup has new distinction: $11M sale price
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...