The Real Deal New York

WATCH: Corcoran’s Vickey Barron on jumping ship, sellers with “analysis paralysis” … & more

Resi broker talks about her move from Douglas Elliman, working with her daughters and more
By Miriam Hall and Alistair Gardiner | August 29, 2017 12:20PM

When residential broker Vickey Barron approached Douglas Elliman CEO Howard Lorber about her impending jump to the Corcoran Group, she made it clear it wasn’t about a quick grab for cash.

“We’re not 30 years old any more — we make a move, it’s not about money,” she told The Real Deal’s Miriam Hall during an exclusive one-on-one interview. “With Corcoran Sunshine and Corcoran [Group], this is a good platform for me to continue… and it makes good business sense.”

When asked if she was concerned about a drop off in business, Barron told TRD it wasn’t something she particularly feared.

“You can have a hiccup in the business, like if you make a move — it’s short term,” Barron said. “It will only be short term while you get your ducks in order.”

One of the city’s top agents and the broker behind the record-breaking $51 million sale of the penthouse at Walker Tower, Barron discussed the current state of the market, how certain sellers tend to get “analysis paralysis” and her approach to navigating developers with sky-high expectations.

“If the product is not good, and they want some ridiculous number, I just tell them ‘you’re not going to get it,’” she said, adding she will happily pass up the opportunity to sell a project she doesn’t believe in. “I do that on resale and I do that on new development.”

To watch Barron talk more about selling in the city, making it as a broker and what it’s like working with her daughters, watch the video above.

Produced by Alistair Gardiner and Kerry Barger. Interview conducted by Miriam Hall.