WeWork moving into rival’s turf with lease at 135 Madison

Rosen Group-owned property is already home to a Blender space

New York /
Oct.October 24, 2017 07:00 AM

Manhattan’s co-working market is getting more crowded, literally. WeWork is opening a new office location at the Rosen Group’s 135 Madison Avenue, which is already home to rival Blender.

It wasn’t immediately clear how many floors WeWork is taking in the 12-story building, but the company confirmed it inked a lease. Rosen did not respond to a request for comment.

The property, which sits at the corner of East 31st Street, spans 217,648 square feet.

Blender’s co-founder Scott Sassoon said he doesn’t see the new WeWork space as competition. On the contrary, he sees it as an opportunity to poach customers.

“You can only eat McDonald’s hamburgers for so long until you want to try a Shake Shack burger,” he said.

Blender — which so far operates a single location, on the building’s eighth floor — markets itself as a slightly more upscale, pricier alternative to WeWork.

NoMad has a particularly high density of flexible office spaces, and competition between startups is fierce.  Knotel, for example, has accused WeWork of corporate espionage and of trying to poach its tenants with offers of free rent. The startup recently formed an alliance with co-working company Grind.


Related Articles

arrow_forward_ios
Wendy Silverstein (Credit: Getty Images)
Wendy Silverstein, co-head of WeWork’s real-estate fund, is out
Wendy Silverstein, co-head of WeWork’s real-estate fund, is out
WeWork CEO Adam Neumann (Credit: Getty Images and iStock)
WeWork’s side businesses are fizzling
WeWork’s side businesses are fizzling
Sarah Pontius (Credit: Union College)
Another head rolls at WeWork
Another head rolls at WeWork
WeWork CEO Sandeep Mathrani (Getty)
WeWork’s bleeding continues as firm cuts 40 locations
WeWork’s bleeding continues as firm cuts 40 locations
Joel Schreiber, WeWork’s first investor, under fire on multiple fronts
Joel Schreiber, WeWork’s first investor, under fire on multiple fronts
Joel Schreiber, WeWork’s first investor, under fire on multiple fronts
TRD’s podcast digs into WeWork’s comeback attempt
TRD’s podcast digs into WeWork’s comeback attempt
TRD’s podcast digs into WeWork’s comeback attempt
From left: Jen Cho and Audrey Gelman with 52 Mercer Street
Soho landlord sues Audrey Gelman, The Wing for $1.7M in rent
Soho landlord sues Audrey Gelman, The Wing for $1.7M in rent
WeWork CEO Sandeep Mathrani (Getty Images, WeWork)
WeWork stock has taken a WeDive. Will it resurface?
WeWork stock has taken a WeDive. Will it resurface?
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...