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WATCH: Ryan Serhant on running a company within a company and what brokers are doing wrong
Nest Seekers broker says the brokerage model "doesn't matter anymore"
With a team of many, a stockpile of Instagram followers and a brand unto himself, does Ryan Serhant really need Nest Seekers International anymore?
“Nest Seekers has always been great to me, and they always will be,” Serhant said during a recent interview with The Real Deal‘s Hiten Samtani. “I have a situation that I wouldn’t be able to have anywhere else — I basically run a company within a company.”
Serhant credited Nest Seekers founder Eddie Shapiro and the firm’s corporate team with his ability to run an independent operation.
“[They] understand that the brokerage model has changed,” Serhant said. “Brokers needs to have their individual brands and run their individual companies. You can’t put caps on team sizes or caps on expenses or listings.”
To see Serhant talk more about being cultivating his own brand, what brokers in the luxury space are doing wrong and more, watch the video above. See the full interview here.
Produced by Jhila Farzaneh and Kerry Barger. Interview conducted by Hiten Samtani.