Christina Tosi’s dessert chain has won eight figures worth of venture-capital money from RSE Ventures to expand Milk Bar’s empire into new markets.
New locations are set to open in Los Angeles and Washington, D.C., which will add two new storefronts, in coming months, but the cash injection means more locations are possible. Tossi dropped hints as to where the chain might go to the Wall Street Journal saying her favorite cities include San Francisco, Seattle, Miami, Chicago and Atlanta.
Though Milk Bar ships its treats to all corners of the U.S., Tossi seems to feel a physical location outside major cities is important.
“It felt exclusive to say you don’t get crack pie unless you come to New York,” she said to the Journal. A spokesperson for the chain also noted they’ve aware of their overseas dessert-lovers and are “strategizing how to reach them.”
Currently, the bakery operates in New York, Toronto, Las Vegas and Washington, D.C. Milk Bar is part of David Chang’s restaurant group, Momofuku group.
[WSJ] — E.K. Hudson