Momofuku’s Milk Bar gets VC money to open new locations

Is Christina Tosi's dessert chain coming to a place near you?

New York Weekend Edition /
Nov.November 11, 2017 10:20 AM

Christina Tosi, chef, founder and owner of Milk Bar. (Credit: back photo by Winnie Au, courtesy Milk Bar Press Kit/front photo Wikimedia Commons)

Christina Tosi’s dessert chain has won eight figures worth of venture-capital money from RSE Ventures to expand Milk Bar’s empire into new markets.

New locations are set to open in Los Angeles and Washington, D.C., which will add two new storefronts, in coming months, but the cash injection means more locations are possible. Tossi dropped hints as to where the chain might go to the Wall Street Journal saying her favorite cities include San Francisco, Seattle, Miami, Chicago and Atlanta.

Though Milk Bar ships its treats to all corners of the U.S., Tossi seems to feel a physical location outside major cities is important.

“It felt exclusive to say you don’t get crack pie unless you come to New York,” she said to the Journal. A spokesperson for the chain also noted they’ve aware of their overseas dessert-lovers and are “strategizing how to reach them.”

Currently, the bakery operates in New York, Toronto, Las Vegas and Washington, D.C. Milk Bar is part of David Chang’s restaurant group, Momofuku group.

[WSJ] — E.K. Hudson


Related Articles

arrow_forward_ios
15 Park Row (Google Maps)
J&R Music founders sell Park Row apartment tower for $140M
J&R Music founders sell Park Row apartment tower for $140M
Claudio Del Vecchio has owned Brooks Brothers since 2001. (Getty)
Brooks Brothers’ Madison Ave store could give way to Midtown East tower
Brooks Brothers’ Madison Ave store could give way to Midtown East tower
Gov. Andrew Cuomo (Getty)
Industry reacts to Cuomo’s proposed commercial eviction ban
Industry reacts to Cuomo’s proposed commercial eviction ban
Merchants Hospitality Inks Club Deal at Cachet Hotel (Google Maps, Playboy Club)
Nightlife veteran John Blair inks deal for Hell’s Kitchen club
Nightlife veteran John Blair inks deal for Hell’s Kitchen club
Financial disclosures show extent of Trump Org losses
Financial disclosures show extent of Trump Org losses
Financial disclosures show extent of Trump Org losses
Developers pitch New York City casino
Developers pitch New York City casino
Developers pitch New York City casino
Clare Newman with Governors Island (Credit: Governors Island, Getty Images)
Governors Island redevelopment opposed as excessive
Governors Island redevelopment opposed as excessive
Interior and exterior renderings courtesy of Urbanspace.
Urbanspace inks lease for Financial District food hall
Urbanspace inks lease for Financial District food hall
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...