WATCH: Ziel Feldman on his firm’s monster Chelsea buy, why EB-5 won’t die … & more

TRD New York /
Nov.November 28, 2017 01:05 PM

From the moment Ziel Feldman stepped up to the plate at 76 11th Avenue in Chelsea, it was clear he was swinging for the fences.

In 2015, his firm HFZ Capital Group acquired the site at 518 West 18th Street for $870 million — or $1,100 per buildable square foot — in one of the priciest land deals in New York City history. Nearly two years later, the Children’s Investment Fund (TCI) provided HFZ with a $1.25 billion construction loan, one of the biggest condominium financing packages ever.

Now with a softening luxury market where sales are taking longer and prices are dropping, Feldman faces two potential outcomes: a home run, or a strikeout.

“I think I’m actually in a better position that I thought then,” Feldman said of his Bjarke Ingels-designed megaproject during a video interview with The Real Deal’s Hiten Samtani. “[$870 million] is a large number — the reality is, on a price-per-foot basis we paid less than what other less comparable land was trading for at the time.”

In order to profit off the project’s 240 condos, HFZ will need to sell them for more expensive per-square-foot prices — something Feldman believes will be achieved through the appeal of Six Senses Hotel Resorts and Spas, which will operate a 137-key luxury hotel at the development.

“Like Four Seasons, like the Mandarin, you can create a driver and greater velocity and higher price per foot if you can execute the right brand for your apartments,” Feldman said.

To watch Feldman talk about securing financing for the project, his condo conversion of the Belnord on the Upper West Side and why the EB-5 visa program won’t be eliminated, watched the video above.

Video produced by Jhila Farzaneh and Kerry Barger


Related Articles

arrow_forward_ios
What will proptech look like in 2019 and beyond?

What will proptech look like in 2019 and beyond?

What will proptech look like in 2019 and beyond?
The Observation Deck at Hudson Yards (Credit: Adam Pogoff)

Views from 1,100 feet: A tour of Related’s “the edge,” the tallest outdoor observation deck in the Western Hemisphere

Views from 1,100 feet: A tour of Related’s “the edge,” the tallest outdoor observation deck in the Western Hemisphere
Developers pulled back on advertising as online traffic and print subscriptions grew (iStock)

Real estate ad dollars vanished as pandemic spread

Real estate ad dollars vanished as pandemic spread
Former housing czar takes swipe at de Blasio

Former housing czar takes swipe at de Blasio

Former housing czar takes swipe at de Blasio
317 West 77th Street (Google Maps, iStock)

Townhouse owners make federal case of cell tower next door

Townhouse owners make federal case of cell tower next door
Fredrik Eklund, Julia Spillman and John Gomes (Getty, iStock)

Threatened by tech, agents turn to app

Threatened by tech, agents turn to app
Design experts: These office solutions will slow Covid’s spread

Design experts: These office solutions will slow Covid’s spread

Design experts: These office solutions will slow Covid’s spread
(iStock)

Mortgage applications to buy homes now higher than a year ago

Mortgage applications to buy homes now higher than a year ago
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...