Could rainy day renderings work?

One Brooklyn development is putting the question to the test

New York Weekend Edition /
Dec.December 10, 2017 02:01 PM

(Credits back to front: Max Pixel; Dave Fayram/Flickr)

A rainy (or snowy) day is expected in New York real estate, but not in picture-perfect renderings. When New York YIMBY published a stormy rendering of IMC Architecture’s new building in East Flatbush last week, anyone attuned to real estate did a double take.

It’s a refreshing, or perhaps drenching, reminder that in a world of perfect sunny days a dose of realism (regardless of its form) catches the eye. “It would do the public some good to be always a little skeptical of a rendering… maybe squint their eyes and imagine a rainy day, or question whether the entire promise of the architecture is going to be delivered,” Kushner told The Real Deal on the calculus architects weigh as they try to render their unrealized structures into marketable images. As for the 10-unit building at 679 Lefferts Avenue, whether its rainy rendering attracts the attention of tenants remains to be seen. — E.K. Hudson


Related Articles

arrow_forward_ios
The Observation Deck at Hudson Yards (Credit: Adam Pogoff)
Views from 1,100 feet: A tour of Related’s “the edge,” the tallest outdoor observation deck in the Western Hemisphere
Views from 1,100 feet: A tour of Related’s “the edge,” the tallest outdoor observation deck in the Western Hemisphere
These are the tallest towers underway in NYC
These are the tallest towers underway
in NYC
These are the tallest towers underway
in NYC
A new competition asks what would houses on Mars look like (Credit: Getty Images, Pixabay)
Architecture’s final frontier: Here’s what houses on Mars might look like
Architecture’s final frontier: Here’s what houses on Mars might look like
Photo illustration of Taylor Spellman (Discovery+, iStock/Illustration by Alexis Manrodt for The Real Deal)
Interior designer Taylor Spellman launches show on Discovery+
Interior designer Taylor Spellman launches show on Discovery+
Marvel's Jonathan Marvel and Dattner's Kirsten Sibilia
Here are 2020’s most active architects
Here are 2020’s most active architects
These are the best watches to gift this holiday season
These are the best watches to gift this holiday season
These are the best watches to gift this holiday season
(Product images via Amazon; iStock)
TRD’s self-care guide to surviving the election
TRD’s self-care guide to surviving the election
Welcome co-founder Alec Hartman and rendering of a model home (Welcome)
Design, click, build: Startup sells new homes online
Design, click, build: Startup sells new homes online
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...