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Architecture And Design
New York

Could rainy day renderings work?

One Brooklyn development is putting the question to the test

(Credits back to front: Max Pixel; Dave Fayram/Flickr)
(Credits back to front: Max Pixel; Dave Fayram/Flickr)

A rainy (or snowy) day is expected in New York real estate, but not in picture-perfect renderings. When New York YIMBY published a stormy rendering of IMC Architecture’s new building in East Flatbush last week, anyone attuned to real estate did a double take.

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It’s a refreshing, or perhaps drenching, reminder that in a world of perfect sunny days a dose of realism (regardless of its form) catches the eye. “It would do the public some good to be always a little skeptical of a rendering… maybe squint their eyes and imagine a rainy day, or question whether the entire promise of the architecture is going to be delivered,” Kushner told <em><a href="/new-york/2015/02/06/riffing-on-renderings-architects-unpack-the-pretty-pictures/" target="_blank" rel="noopener noreferrer">The Real Deal</a></em> on the calculus architects weigh as they try to render their unrealized structures into marketable images. As for the 10-unit building at <a class="lavamap_link" style="text-decoration: none !important; color: inherit; box-shadow:none !important; pointer-events: none; cursor: default;" href="https://lavamap.com/property/679-Lefferts-Avenue-Brooklyn-NY-11203/3014260063-0" target="_blank" data-address="679%20Lefferts%20Avenue%2C%20Brooklyn" data-label="%3Ca%20class%3D%22lavamap_link%22%20style%3D%22text-decoration%3A%20none%20%21important%3B%20color%3A%20inherit%3B%20box-shadow%3Anone%20%21important%3B%20pointer-events%3A%20none%3B%20cursor%3A%20default%3B%22%20href%3D%22https%3A%2F%2Flavamap.com%2Fproperty%2F679-Lefferts-Avenue-Brooklyn-NY-11203%2F3014260063-0%22%20target%3D%22_blank%22%20data-address%3D%22679%2520Lefferts%2520Avenue%252C%2520Brooklyn%22%20data-label%3D%22679%2520Lefferts%2520Avenue%22%20data-url%3D%22https%253A%252F%252Flavamap.com%252Fproperty%252F679-Lefferts-Avenue-Brooklyn-NY-11203%252F3014260063-0%22%20data-bbl%3D%223014260063%22%20data-blockValue%3D%2201426%22%20data-lotValue%3D%220063%22%20data-zipcode%3D%2211203%22%20data-bldgArea%3D%221%252C648%22%20data-bldgDepth%3D%2238%22%20data-bldgFront%3D%2220%22%20data-landUse%3D%221%2520%2526%25202%2520family%2520buildings%22%20data-lotArea%3D%222%252C224%22%20data-lotFront%3D%2225.25%22%20data-lotDepth%3D%2288.08%22%20data-retailArea%3D%220%22%20data-resArea%3D%221%252C648%22%20data-officeArea%3D%220%22%20data-garageArea%3D%220%22%20data-strgeArea%3D%220%22%20data-factryArea%3D%220%22%20data-otherArea%3D%220%22%20data-bldgClass%3D%22A5%22%20data-primaryZoning%3D%22R7-1%22%20data-commercialOverlay%3D%22%22%20data-far%3D%223.44%22%20data-buildable%3D%227%252C650%22%20data-airRights%3D%226%252C004%22%20data-propertyNeighborhood%3D%22Wingate%22%20data-latitude%3D%2240.6633380548135%22%20data-longitude%3D%22-73.9388179758953%22%20data-moreList%3D%22%255B%257B%2522icon%2522%253A%2522https%253A%255C%252F%255C%252Fcdn.lavamap.com%255C%252Fwp-lavamap-link%255C%252Fpublic%255C%252Fimg%255C%252FviewOnMap.svg%2522%252C%2522url%2522%253A%2522https%253A%255C%252F%255C%252Flavamap.com%255C%252Fproperty%255C%252F679-Lefferts-Avenue-Brooklyn-NY-11203%255C%252F3014260063-0%2522%252C%2522urlLabel%2522%253A%2522View%2520on%2520LavaMap%2522%257D%252C%257B%2522icon%2522%253A%2522https%253A%255C%252F%255C%252Fcdn.lavamap.com%255C%252Fwp-lavamap-link%255C%252Fpublic%255C%252Fimg%255C%252Fownership.svg%2522%252C%2522url%2522%253A%2522https%253A%255C%252F%255C%252Flavamap.com%255C%252Fproperty%255C%252F679-Lefferts-Avenue-Brooklyn-NY-11203%255C%252F3014260063-1%2522%252C%2522urlLabel%2522%253A%2522View%2520Ownership%2520on%2520LavaMap%2522%257D%252C%257B%2522icon%2522%253A%2522https%253A%255C%252F%255C%252Fcdn.lavamap.com%255C%252Fwp-lavamap-link%255C%252Fpublic%255C%252Fimg%255C%252FleaseComps.svg%2522%252C%2522url%2522%253A%2522https%253A%255C%252F%255C%252Ftherealdeal.com%255C%252Fnew-research%2522%252C%2522urlLabel%2522%253A%2522TRData%2522%257D%255D%22%20data-articleList%3D%22%255B%255D%22%3E679%20Lefferts%20Avenue%3C%2Fa%3E" data-url="https%3A%2F%2Flavamap.com%2Fproperty%2F679-Lefferts-Avenue-Brooklyn-NY-11203%2F3014260063-0" data-bbl="3014260063" data-blockValue="01426" data-lotValue="0063" data-zipcode="11203" data-bldgArea="1%2C648" data-bldgDepth="38" data-bldgFront="20" data-landUse="1%20%26%202%20family%20buildings" data-lotArea="2%2C224" data-lotFront="25.25" data-lotDepth="88.08" data-retailArea="0" data-resArea="1%2C648" data-officeArea="0" data-garageArea="0" data-strgeArea="0" data-factryArea="0" data-otherArea="0" data-bldgClass="A5" data-primaryZoning="R7-1" data-commercialOverlay="" data-far="3.44" data-buildable="7%2C650" data-airRights="6%2C004" data-propertyNeighborhood="Wingate" data-latitude="40.6633380548135" data-longitude="-73.9388179758953" data-moreList="%5B%7B%22icon%22%3A%22https%3A%5C%2F%5C%2Fcdn.lavamap.com%5C%2Fwp-lavamap-link%5C%2Fpublic%5C%2Fimg%5C%2FviewOnMap.svg%22%2C%22url%22%3A%22https%3A%5C%2F%5C%2Flavamap.com%5C%2Fproperty%5C%2F679-Lefferts-Avenue-Brooklyn-NY-11203%5C%2F3014260063-0%22%2C%22urlLabel%22%3A%22View%20on%20LavaMap%22%7D%2C%7B%22icon%22%3A%22https%3A%5C%2F%5C%2Fcdn.lavamap.com%5C%2Fwp-lavamap-link%5C%2Fpublic%5C%2Fimg%5C%2Fownership.svg%22%2C%22url%22%3A%22https%3A%5C%2F%5C%2Flavamap.com%5C%2Fproperty%5C%2F679-Lefferts-Avenue-Brooklyn-NY-11203%5C%2F3014260063-1%22%2C%22urlLabel%22%3A%22View%20Ownership%20on%20LavaMap%22%7D%2C%7B%22icon%22%3A%22https%3A%5C%2F%5C%2Fcdn.lavamap.com%5C%2Fwp-lavamap-link%5C%2Fpublic%5C%2Fimg%5C%2FleaseComps.svg%22%2C%22url%22%3A%22https%3A%5C%2F%5C%2Ftherealdeal.com%5C%2Fnew-research%22%2C%22urlLabel%22%3A%22TRData%22%7D%5D" data-articleList="%5B%7B%22url%22%3A%22https%3A%5C%2F%5C%2Flavamap.com%5C%2Fproperty%5C%2F679-Lefferts-Avenue-Brooklyn-NY-11203%5C%2F3014260063-0%22%2C%22urlLabel%22%3A%22679%20Lefferts%20Avenue%22%7D%5D" rel="noopener noreferrer"><a class="lavamap_link" style="text-decoration: none !important; color: inherit; box-shadow:none !important; pointer-events: none; cursor: default;" href="https://lavamap.com/property/679-Lefferts-Avenue-Brooklyn-NY-11203/3014260063-0" target="_blank" data-address="679%20Lefferts%20Avenue%2C%20Brooklyn" data-label="679%20Lefferts%20Avenue" data-url="https%3A%2F%2Flavamap.com%2Fproperty%2F679-Lefferts-Avenue-Brooklyn-NY-11203%2F3014260063-0" data-bbl="3014260063" data-blockValue="01426" data-lotValue="0063" data-zipcode="11203" data-bldgArea="1%2C648" data-bldgDepth="38" data-bldgFront="20" data-landUse="1%20%26%202%20family%20buildings" data-lotArea="2%2C224" data-lotFront="25.25" data-lotDepth="88.08" data-retailArea="0" data-resArea="1%2C648" data-officeArea="0" data-garageArea="0" data-strgeArea="0" data-factryArea="0" data-otherArea="0" data-bldgClass="A5" data-primaryZoning="R7-1" data-commercialOverlay="" data-far="3.44" data-buildable="7%2C650" data-airRights="6%2C004" data-propertyNeighborhood="Wingate" data-latitude="40.6633380548135" data-longitude="-73.9388179758953" data-moreList="%5B%7B%22icon%22%3A%22https%3A%5C%2F%5C%2Fcdn.lavamap.com%5C%2Fwp-lavamap-link%5C%2Fpublic%5C%2Fimg%5C%2FviewOnMap.svg%22%2C%22url%22%3A%22https%3A%5C%2F%5C%2Flavamap.com%5C%2Fproperty%5C%2F679-Lefferts-Avenue-Brooklyn-NY-11203%5C%2F3014260063-0%22%2C%22urlLabel%22%3A%22View%20on%20LavaMap%22%7D%2C%7B%22icon%22%3A%22https%3A%5C%2F%5C%2Fcdn.lavamap.com%5C%2Fwp-lavamap-link%5C%2Fpublic%5C%2Fimg%5C%2Fownership.svg%22%2C%22url%22%3A%22https%3A%5C%2F%5C%2Flavamap.com%5C%2Fproperty%5C%2F679-Lefferts-Avenue-Brooklyn-NY-11203%5C%2F3014260063-1%22%2C%22urlLabel%22%3A%22View%20Ownership%20on%20LavaMap%22%7D%2C%7B%22icon%22%3A%22https%3A%5C%2F%5C%2Fcdn.lavamap.com%5C%2Fwp-lavamap-link%5C%2Fpublic%5C%2Fimg%5C%2FleaseComps.svg%22%2C%22url%22%3A%22https%3A%5C%2F%5C%2Ftherealdeal.com%5C%2Fnew-research%22%2C%22urlLabel%22%3A%22TRData%22%7D%5D" data-articleList="%5B%5D" rel="noopener noreferrer">679 Lefferts Avenue</a></a>, whether its rainy rendering attracts the attention of tenants remains to be seen. &#8212; <em>E.K. Hudson</em></p>

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