National
Richard Jordan and Nicole Oge make it Official with Alexanders
Richard Jordan, a top new development marketing executive at Douglas Elliman, is joining top brokers Oren and Tal Alexander...
marketing
The Latest
National
These are the best watches to gift this holiday season
Note: These items are independently selected by our team. However, TRD may receive a commission when you purchase products...
National
TRD’s self-care guide to surviving the election
Note: These items are independently selected by our team. However, TRD may receive a commission when you purchase products...
National
Luxury brand-name residences are growing in popularity — and commanding a premium
If you brand it, they will come. That’s the lesson luxury residential developers are learning as more and more...
Chicago
Trump name returns to marketing efforts for namesake Chicago tower
Months after broker RKF released a marketing brochure for 401 North Wabash Avenue — known to most Chicagoans as...
National
Yes, and: Brokers turn to improv to help them succeed in real estate
The real estate industry is trying to locate its funny bone in the name of cold hard cash. Agents...
National
Millennials would rather buy real estate from an influencer than an agent
If you’re trying to help a millennial with real estate, you might be better off being an influencer than...
Los Angeles
The sell of the party: Do over-the-top bashes actually move properties?
On a Saturday in early October, 150 guests descended on a penthouse in Santa Monica. Stepping off the elevators,...
Weekend Edition
Picture perfect: Photo company flush with VC money eyes U.S. real estate market
Photography startup Meero is coming to New York City armed with $60 million in venture funding. The company raised...
Weekend Edition
Resort developers have a new favorite marketing tactic
Just like in a grocery store, people like to taste before they buy, and real estate developers are taking...