Luxury brand-name residences are growing in popularity — and commanding a premium
If you brand it, they will come. That’s the lesson luxury residential developers are learning as more and more...
marketing
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Trump name returns to marketing efforts for namesake Chicago tower
Months after broker RKF released a marketing brochure for 401 North Wabash Avenue — known to most Chicagoans as...
Yes, and: Brokers turn to improv to help them succeed in real estate
The real estate industry is trying to locate its funny bone in the name of cold hard cash. Agents...
Millennials would rather buy real estate from an influencer than an agent
If you’re trying to help a millennial with real estate, you might be better off being an influencer than...
The sell of the party: Do over-the-top bashes actually move properties?
On a Saturday in early October, 150 guests descended on a penthouse in Santa Monica. Stepping off the elevators,...
Picture perfect: Photo company flush with VC money eyes U.S. real estate market
Photography startup Meero is coming to New York City armed with $60 million in venture funding. The company raised...
Resort developers have a new favorite marketing tactic
Just like in a grocery store, people like to taste before they buy, and real estate developers are taking...
Stuy Town’s new “ahead of the game,” yet “strange,” marketing strategy
In a bid to attract market-rate tenants, Stuy Town is getting a little bit weird. The development has outfitted a 22-foot-long truck at a...
Adult coloring books may help sell houses
Coloring books aren’t just for kids; they’re also for home buyers looking for something special. For some, coloring between the lines of a real house gets them thinking of making their dream home a...
Could rainy day renderings work?
A rainy (or snowy) day is expected in New York real estate, but not in picture-perfect renderings. When New York YIMBY published a stormy rendering of IMC Architecture’s new building in East Flatbush last...
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