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MIAMI, FL - MARCH 18:  A general view during the Grand Opening Event of the Porsche Design Tower Miami  on March 18, 2017 in Miami, Florida.  (Photo by John Parra/Getty Images for Porsche Design)

Luxury brand-name residences are growing in popularity — and commanding a premium

If you brand it, they will come. That’s the lesson luxury residential developers are learning as more and more...

Trump name returns to marketing efforts for namesake Chicago tower

Trump name returns to marketing efforts for namesake Chicago tower

Months after broker RKF released a marketing brochure for 401 North Wabash Avenue — known to most Chicagoans as...

Yes, and: Brokers turn to improv to help them succeed in real estate

Yes, and: Brokers turn to improv to help them succeed in real estate

The real estate industry is trying to locate its funny bone in the name of cold hard cash. Agents...

(Credit: Pixabay)

Millennials would rather buy real estate from an influencer than an agent

If you’re trying to help a millennial with real estate, you might be better off being an influencer than...

The sell of the party: Do over-the-top bashes actually move properties?

The sell of the party: Do over-the-top bashes actually move properties?

On a Saturday in early October, 150 guests descended on a penthouse in Santa Monica. Stepping off the elevators,...

(Credit: Pixabay)

Picture perfect: Photo company flush with VC money eyes U.S. real estate market

Photography startup Meero is coming to New York City armed with $60 million in venture funding. The company raised...

(Credit: Ben Christenson, Myrtle Beach/TheDigitel)

Resort developers have a new favorite marketing tactic

Just like in a grocery store, people like to taste before they buy, and real estate developers are taking...

(Credit from left: U.S. Air Force photo by 2nd Lt. Meredith Mulvihill, Wendel Fisher)

Stuy Town’s new “ahead of the game,” yet “strange,” marketing strategy

In a bid to attract market-rate tenants, Stuy Town is getting a little bit weird. The development has outfitted a 22-foot-long truck at a...

(Credit: Pixabay)

Adult coloring books may help sell houses

Coloring books aren’t just for kids; they’re also for home buyers looking for something special. For some, coloring between the lines of a real house gets them thinking of making their dream home a...

(Credits back to front: Max Pixel; Dave Fayram/Flickr)

Could rainy day renderings work?

A rainy (or snowy) day is expected in New York real estate, but not in picture-perfect renderings. When New York YIMBY published a stormy rendering of IMC Architecture’s new building in East Flatbush last...

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