The Real Deal New York

“Netflix of luxury watches” gears up for move to Fifth Avenue

Eleven James inks deal for 11K sf at Stawski’s 579 5th
By Rich Bockmann | December 20, 2017 04:40PM

579 Fifth Avenue and Eleven James CEO Olivier Reza (Credit: Stawski Partners and Eleven James)

The startup known as the “Netflix of luxury watches” is upgrading to the office version of a premier membership.

Eleven James, a membership club for luxury timepieces, signed a lease for just over 11,000 square feet at Stawski Partners’ 579 Fifth Avenue, the landlord’s brokers told The Real Deal.

The 10-year lease covers the entire 10th floor at the 150,000-square-foot boutique office tower at the corner of East 47th Street.

The leasing team “worked closely with Eleven James to configure a layout that accommodated its operations onto a single floor,” said JLL’s Paul Glickman, who negotiated the deal on behalf of Stawski Partners along with his colleagues Benjamin Bass, Diana Biasotti, Kristen Morgan and Walter Rooney.

Newmark Knight Frank’s Ross Perlman, Lee Brodsky and Ryan Gessin represented Eleven James, which is relocating from a small, side-street building at 12 East 44th Street owned by Queens-based First Pioneer Properties.

Stawski recently upgraded its 17-story building with an expanded all-marble lobby, a two-story glass storefront and white glass spandrels on the building’s façade that highlights the original Emery Roth & Sons design.

Bank Leumi, Hubb NYC Properties and the hedge fund Hollis Park Partners also call the building home.

(To view more of Stawski Partners’ offices leases, click here)