Here’s what Zuckerberg had to say about alleged housing ad discrimination

Facebook founder suggests AI can solve the issue

New York /
Apr.April 11, 2018 09:00 AM

Mark Zuckerberg (Credit: Getty Images)

Facebook’s CEO Mark Zuckerberg was grilled over alleged housing ad discrimination on the company’s social network during his Senate testimony Tuesday, and suggested the problem could be solved through artificial intelligence.

“We’ve removed the ability to exclude ethnic groups and other sensitive categories from ad targeting,” he said, according to Inman. “That just isn’t a feature that’s even available anymore.”

Zuckerberg acknowledged the system isn’t foolproof. “We’ll make some mistakes, but we try to make as few as possible,” he said. “Over time, the strategy would be to develop more AI tools that can more proactively identify that kind of content and do that filtering up front.”

The National Fair Housing Alliance and other groups recently filed a lawsuit against Facebook, alleging that the company allows housing advertisers to discriminate against women and families with children.

Zuckerberg seemed open to Senator Cory Booker’s suggestion to allow civil rights groups to help police housing advertisers on the social network. “Senator, I think that’s a very good idea, and I think we should follow up on the details of that,” he said. [Inman]Konrad Putzier


Related Articles

arrow_forward_ios
Eric Gordon

Eric Gordon on the evolution of the residential data game — and how to stay competitive in the new world

Eric Gordon on the evolution of the residential data game — and how to stay competitive in the new world
Big Tech locations in NYC

MAP: Here’s a look at all the Big Tech locations in NYC

MAP: Here’s a look at all the Big Tech locations in NYC
What will proptech look like in 2019 and beyond?

What will proptech look like in 2019 and beyond?

What will proptech look like in 2019 and beyond?
Kirk Goodrich, president of Monadnock Development, is opposed to the bill sponsored by Bran Lander. (Getty, Monadnock Development)

Council bill favoring nonprofits for affordable housing will hurt minority-led firms: developers

Council bill favoring nonprofits for affordable housing will hurt minority-led firms: developers
Sen. Charles Schumers aid President-elect Joe Biden agreed to assist NYC. (Getty)

NYC loses $2.5B in property taxes, gets $1B from FEMA

NYC loses $2.5B in property taxes, gets $1B from FEMA
President-elect Joe Biden's relief plan focuses on the coronavirus and opening schools. (Getty)

Biden’s $1.9T package would extend eviction ban, boost rent relief

Biden’s $1.9T package would extend eviction ban, boost rent relief
Gov. Andrew Cuomo announced that a major development surrounding Penn Station. (Getty)

Cuomo adds housing to $51B Midtown West project

Cuomo adds housing to $51B Midtown West project
Eric Trump and Donald Trump Jr. with President Donald Trump (Getty)

These are the companies dumping the Trump Organization

These are the companies dumping the Trump Organization
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...