Here’s what Zuckerberg had to say about alleged housing ad discrimination

Facebook founder suggests AI can solve the issue

TRD New York /
Apr.April 11, 2018 09:00 AM

Mark Zuckerberg (Credit: Getty Images)

Facebook’s CEO Mark Zuckerberg was grilled over alleged housing ad discrimination on the company’s social network during his Senate testimony Tuesday, and suggested the problem could be solved through artificial intelligence.

“We’ve removed the ability to exclude ethnic groups and other sensitive categories from ad targeting,” he said, according to Inman. “That just isn’t a feature that’s even available anymore.”

Zuckerberg acknowledged the system isn’t foolproof. “We’ll make some mistakes, but we try to make as few as possible,” he said. “Over time, the strategy would be to develop more AI tools that can more proactively identify that kind of content and do that filtering up front.”

The National Fair Housing Alliance and other groups recently filed a lawsuit against Facebook, alleging that the company allows housing advertisers to discriminate against women and families with children.

Zuckerberg seemed open to Senator Cory Booker’s suggestion to allow civil rights groups to help police housing advertisers on the social network. “Senator, I think that’s a very good idea, and I think we should follow up on the details of that,” he said. [Inman]Konrad Putzier


Related Article

arrow_forward_ios
Eric Gordon

Eric Gordon on the evolution of the residential data game — and how to stay competitive in the new world

Big Tech locations in NYC

MAP: Here’s a look at all the Big Tech locations in NYC

What will proptech look like in 2019 and beyond?

Governor Andrew Cuomo and Senator James Skoufis (Credit: Getty Images, NY Senate)

Owners of some residential properties can’t hide behind
LLCs anymore

Fears about privacy and Big Brother-like tactics in real estate are taking hold

Jimmy Van Bramer (Credit: NYC.gov, iStock)

After failing to meet his own deadline, Queens council member returns thousands in real estate donations

General contractors are suffering under Trump’s new tariffs on Chinese goods

Mark Zuckerberg and 50 Hudson Yards (Credit: Huston Yards New York, Getty Images and Facebook)

Facebook to take more space in Hudson Yards

arrow_forward_ios