Startup that allows agents to sell leads they don’t want raises $12M in funding round

Agentology sorts through listings, gives realtors a cut if they sell referrals that close

New York /
Apr.April 18, 2018 03:30 PM

Agentology’s David Tal

A real estate tech firm that sifts through agents’ online leads and lets them sell listings they don’t want just raised $12 million in a funding round.

Startup company Agentology provides a “rapid response” service to agents, by using sales reps to vet buyer and seller leads and referring these leads to other brokers, who are willing to take the jobs. In return, the referring agent will receive 25 percent of the commission on a successful deal.

Co-founder David Tal told Techcrunch that the app is meant to provide a management system for agents still adapting to online listings services that have shaken up the real estate industry.

“Part of the reason the industry is broken is that the industry went from one extreme to another,” Tal said. “You had to do all of these things face to face, now you can do all of these things at their fingertips so people don’t have any loyalty to any provider or any service individual.”

Agentology ends up costing agents between $4 and $6 per lead, the company told Inman in June.

The startup’s $12 million round, disclosed Tuesday, was led by venture capital firm Defy.vc. The co-founder of Defy, Trae Vassallo, will join Agentology’s board of directors with Jenny Lefcourt, who led the company’s seed fundraising round under Freestyle Capital. It raised $4.5 million in an earlier funding round. [TechCrunch]David Jeans


Related Articles

arrow_forward_ios
Eric Gordon
Eric Gordon on the evolution of the residential data game — and how to stay competitive in the new world
Eric Gordon on the evolution of the residential data game — and how to stay competitive in the new world
Big Tech locations in NYC
MAP: Here’s a look at all the Big Tech locations in NYC
MAP: Here’s a look at all the Big Tech locations in NYC
What will proptech look like in 2019 and beyond?
What will proptech look like in 2019 and beyond?
What will proptech look like in 2019 and beyond?
Icon's Jason Ballard (Jason Ballard via Twitter, Getty)
Icon lands a $57M lunar construction deal with NASA
Icon lands a $57M lunar construction deal with NASA
Homeward CEO Tim Heyl (Homeward, Illustration by The Real Deal with Getty)
Power buyer Homeward cuts another 25% of staff
Power buyer Homeward cuts another 25% of staff
Lennar's Stuart Miller (Lennar, Getty)
Lennar, Icon 3D-printing venture a long-term play despite turbulent market
Lennar, Icon 3D-printing venture a long-term play despite turbulent market
Robert Reffkin
Compass shares soar 90% around earnings report
Compass shares soar 90% around earnings report
Compass' Robert Reffkin (Getty, Compass)
Inside the Compass tech platform
Inside the Compass tech platform
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...