lead generation


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UrbanDigs founder Noah Rosenblatt (Credit: iStock)

UrbanDigs wants to be like “eharmony for real estate” with new lead-gen play

Real estate data firm UrbanDigs is getting into the lead-generation game. A new service, dubbed “Sell My Apartment,” connects...

Triplemint's David Walker and Gina Ko with The Alexandra (Credit: Triplemint)

Lead-gen firm Triplemint jumps into the new dev game

Lead-generation brokerage Triplemint is looking to break into the new development game. The six-year-old firm, which uses predictive analytics...

Corcoran CEO & President Pamela Liebman (Credit: iStock)

Corcoran begins new lead-gen push via Facebook ads

UPDATE Tuesday, July 30, 1:02 p.m.: The Corcoran Group is officially embracing lead generation. The brokerage is launching an...

Elegran founder and CEO Michael Rossi, and a segment of the domain registry history for timewarnercentercondos.com

Elegran revealed as creator of fake building websites

Top executives of Elegran Real Estate are the masterminds behind a sprawling network of copycat lead-generation websites, an investigation...

Unsubscribe! South Florida brokerages sued over text message spam

Unsubscribe! South Florida brokerages sued over text message spam

Two South Florida brokerages face lawsuits alleging that their agents abused an automated texting service to market properties. Steven...

Realtor.com sparks panic among brokers with move towards phone-vetted lead-gen

Realtor.com sparks panic among brokers with move towards phone-vetted lead-gen

Brokers across the country are deeply concerned by Realtor.com’s latest lead generation move, after learning that the company plans...

Behind the broker churn: Lead-gen firms march on, while mom-&-pops fight for survival

Behind the broker churn: Lead-gen firms march on, while mom-&-pops fight for survival

In early March, John Reinhardt was poring over agent retention data at his firm. Only three years ago, his...

Joining forces: RE/MAX and Redfin have a new lead referral partnership

Joining forces: RE/MAX and Redfin have a new lead referral partnership

RE/MAX agents can now boost their business through Redfin’s referral program. The two brokerages announced a partnership that will...

Murdoch’s Move Inc. buys lead generation startup for $210M

Murdoch’s Move Inc. buys lead generation startup for $210M

Rupert Murdoch’s News Corp. is adding to its real estate arsenal. The media giant said Wednesday that subsidiary Move...

Startup that allows agents to sell leads they don’t want raises $12M in funding round

Startup that allows agents to sell leads they don’t want raises $12M in funding round

A real estate tech firm that sifts through agents’ online leads and lets them sell listings they don’t want just raised $12 million in...

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