National
Lead gen 2.0: RE/MAX app will go through agent contact lists to predict sellers
RE/MAX Holdings is taking its latest lead generation play to the robots. The company will launch a machine-learning app...
lead generation
The Latest
UrbanDigs wants to be like “eharmony for real estate” with new lead-gen play
Real estate data firm UrbanDigs is getting into the lead-generation game. A new service, dubbed “Sell My Apartment,” connects...
Lead-gen firm Triplemint jumps into the new dev game
Lead-generation brokerage Triplemint is looking to break into the new development game. The six-year-old firm, which uses predictive analytics...
Corcoran begins new lead-gen push via Facebook ads
UPDATE Tuesday, July 30, 1:02 p.m.: The Corcoran Group is officially embracing lead generation. The brokerage is launching an...
Elegran revealed as creator of fake building websites
Top executives of Elegran Real Estate are the masterminds behind a sprawling network of copycat lead-generation websites, an investigation...
Miami
Unsubscribe! South Florida brokerages sued over text message spam
Two South Florida brokerages face lawsuits alleging that their agents abused an automated texting service to market properties. Steven...
National
Realtor.com sparks panic among brokers with move towards phone-vetted lead-gen
Brokers across the country are deeply concerned by Realtor.com’s latest lead generation move, after learning that the company plans...
Behind the broker churn: Lead-gen firms march on, while mom-&-pops fight for survival
In early March, John Reinhardt was poring over agent retention data at his firm. Only three years ago, his...
Joining forces: RE/MAX and Redfin have a new lead referral partnership
RE/MAX agents can now boost their business through Redfin’s referral program. The two brokerages announced a partnership that will...
National
Murdoch’s Move Inc. buys lead generation startup for $210M
Rupert Murdoch’s News Corp. is adding to its real estate arsenal. The media giant said Wednesday that subsidiary Move...