The Real Deal New York

Chef with most Michelin stars in history to open eatery at Aby Rosen’s 100 East 53rd

Joël Robuchon food emporium is set to open in six to eight months
April 30, 2018 10:05AM

Aby Rosen, Joël Robuchon and 100 East 53rd Street

Aby Rosen is bringing the “chef of the century” to his Midtown condominium project.

Joël Robuchon, who closed down his popular eatery at the Four Seasons Hotel five years ago, will open a two-story emporium at 100 East 53rd Street in six to eight months, the New York Post reported.

It will have a ground-floor marketplace with sushi, informal dining and healthy menu options like juices, as well as a formal dining space on the second floor.

The restaurant will be one of 12 of L’Atelier de Joël Robuchon locations around the world, including a spot the restaurateur opened in the fall in the Meatpacking District at 85 Tenth Avenue. Robuchon has 31 Michelin stars, the most of any chef in the world, and he has been coined the “chef of the century” by multiple news outlets.

Rosen has a history of attracting the world’s best chefs to his buildings.

In December, a Bloomberg Terminal poll found that Rosen was the landlord of four of Wall Street’s favorite restaurants. The Grill (which took over the space previously occupied by the Four Seasons at the Seagram Building), the Pool, Le Coucou and the Lobster Club all made the list.

Rosen’s RFR Holding is projecting an $867.85 million sellout for the 94-unit 100 East 53rd Street. Despite great views and artistic flair, the project is a tough sell for condo buyers: it sits between a row of office towers, and brokers are skeptical Rosen’s vision will translate to sales, as The Real Deal noted in October.
[NYP]Rich Bockmann