Adult coloring books may help sell houses

In Christie's real-life coloring book, agents can pay $3,500 to have their property featured in a two-page spread

TRD WEEKEND EDITION /
Jun.June 02, 2018 10:23 AM

(Credit: Pixabay)

Coloring books aren’t just for kids; they’re also for home buyers looking for something special.

For some, coloring between the lines of a real house gets them thinking of making their dream home a reality; for others, it’s about testing color palates and various decorative schemes, as the Wall Street Journal reports.

But real estate players such as Christie’s and developer Naftali Group see greater potential. Both companies are among the trailblazers experimenting with how to capitalize on the coloring book trend featuring real houses, which has been increasingly noticed by publishers and illustrators.

“We thought it would be a nice thing for kids,” said Dan Conn, Christie’s chief executive, to the Journal about why they first began producing a coloring book version of their residential property listings. “I guess there’s a scenario where the adults also say ‘I’m going to color that in,’” he added. Now Christie’s is charging $3,500 for properties to be featured in the book, with proceeds going to hurricane relief efforts in Puerto Rico. [WSJ]Erin Hudson


Related Articles

arrow_forward_ios
Brokerage firms are strategizing ways to make up losses after the cost of application fees was capped at $20. (Credit: iStock)

Brokerages on rental application fee cap: “It hurts”

Alex Rodriguez (Photos by Guerin Blask)

A-Rod is coming for NYC and SoFla real estate

There will be 70 agents based at the new office (Credit: iStock)

Compass opens Long Island City office as new-development sales surge

The Daily Digest - Tuesday

New life for Toys “R” Us, Masa Son is “embarrassed” with the Vision Fund: Daily digest

Nooklyn CEO Harley Courts (Credit: iStock)

Brokerage slashes agent commissions, delays payments after rent law change

The Daily Digest - Tuesday

NYC apartment prices hit 4-year low, Pacific Park developers reveal new plans: Daily digest

LeBron wanted it and California’s governor signed it. What the college athlete compensation law means to real estate

Racial inequality in homeownership across US is sharpest in New York: report

arrow_forward_ios