The Real Deal New York

Bad energy: Zillow fires ad exec who told Premier Agent user to “take up yoga”

She was responding to his canceled contract
July 10, 2018 09:25AM

Jessica Robinson and a woman in a yoga pose (Credit: Public Domain Images)

Zillow fired an advertising representative after she sent an email to an unhappy Premier Agent user telling him to “take up yoga, and breathe a bit.”

Jessica Robinson was terminated on Monday, after sending the email to Tony Traynor of Keller Williams Chicago-O’Hare in the early hours of July 4, Inman reported. After 60 days with Premier Agent, Traynor canceled his contract through another representative, Bobby Cyr. Robinson, who’d worked with Traynor prior to Cyr, responded to the cancelation in an email.

“Wow Tony, after all the faith and time [Bobby Cyr] and I put into you and your success? Noted,” Robinson wrote. “Didn’t want to believe you’d fall, but again, no surprise. You were a risk. Zillow is most definitely not your platform. Disappointed. May I suggest you take up yoga and breath a bit? Happy 4th and good luck ahead without us.”

Robinson, who’d worked with Zillow since November, was fired on Monday. In a statement, Zillow said her email wasn’t consistent with the company’s “culture or values.”

“My email stemmed from frustration and was highly out of line,” Robinson said. “I completely accept all responsibility for my wrong doing and am very remorseful and apologetic for acting from emotion and a place of disappointment. [Tony] is a very good agent and only deserves the best. He is on the right, and I was very much in the wrong. I have learned a big lesson and regret it was at Tony’s expense.” [Inman] — Kathryn Brenzel