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The Real Deal New York
Zillow Q3 revenue jumps 22% but
Premier Agent disappoints
November 06, 2018 04:40PM
Premier Agent remains Zillow Group’s cash cow, but the lucrative ad program had a rocky quarter. Following a series of tweaks to the feature,...
LG Fairmont pulls out of Premier Agent
October 09, 2018 03:35PM
LG Fairmont, one of Premier Agent’s biggest cheerleaders in New York, is shutting its checkbook. At least as far as Zillow is concerned. The...
Zillow warns about swindlers targeting Premier Agent clients
September 25, 2018 09:45AM
Scammers posing as Zillow are targeting real estate brokers by attempting to receive money in exchange for fake leads, the listings giant said Friday....
StreetEasy says it’s improving Premier Agent. But some agents fear fewer leads
September 05, 2018 08:00AM
Amid the backlash over StreetEasy’s Premier Agent last year, a band of New York agents doubled down on the controversial advertising program. But with...
Zillow revenue jumps 22% thanks to strong Premier Agent spending
August 06, 2018 04:44PM
UPDATED, Aug. 6, 6:20 p.m.: Thanks to its lucrative Premier Agent ad program, Zillow Group’s revenue rose 22 percent during the second quarter, the...
May I cut in? Realogy agents get early notification about Premier Agent hits
July 27, 2018 04:00PM
When StreetEasy launched Premier Agent last year, the Corcoran Group was among the program’s most clamorous critics. But it turns out the firm’s...
StreetEasy launches new “My Agent” feature — with notable disclosures
July 16, 2018 01:21PM
StreetEasy is letting Premier Agents in New York City double down on the lucrative advertising program. The Zillow-owned portal is rolling out “My Agent,”...
Bad energy: Zillow fires ad exec who told Premier Agent user to “take up yoga”
July 10, 2018 09:25AM
Zillow fired an advertising representative after she sent an email to an unhappy Premier Agent user telling him to “take up yoga, and breathe...
Redfin CEO lashes out at Premier Agent and paid agent ads
June 05, 2018 02:00PM
Redfin CEO Glenn Kelman lambasted the practice of letting buyers’ agents advertise on other brokers’ listings as a “fundamental misdirection” on Tuesday. During a...
State says StreetEasy’s Premier Agent program may be illegal
May 07, 2018 03:30PM
UPDATED: Monday, May 7, 5:05 p.m.: StreetEasy’s highly profitable Premier Agent program violates New York state advertising laws, according to regulators. Sources said the...
One of StreetEasy’s harshest critics plans new rental website
April 10, 2018 02:30PM
One of StreetEasy’s most outspoken critics is taking on Zillow with a new rental platform in New York City. Phil Horigan, who launched Leasebreak.com...
Paydirt: Google’s search party, Zillow cracks $1B & other industry news you need to start your week
February 12, 2018 08:30AM
“Betting on $2 Billion Sale: Will the Market Blanch?” read the New York Times headline. It was September 2010, and Taconic Investment Partners, Jamestown...
Burner phones, fake buyers and stolen customers: When lead generation goes wrong
January 10, 2018 07:00AM
Nathan Horne was simply calling to confirm a pre-arranged meeting. The Corcoran Group agent had bought a lead online, from a company that fed...
Paydirt: Amazon’s path from murderer to messiah, Premier Agent gets pricier and other top industry news you need to start your week
November 20, 2017 10:10AM
From murderer to messiah?: On the way to becoming one of the most valuable companies ever built, Amazon has slaughtered thousands of U.S. retailers....
Premier Agent prices skyrocket, but brokers pay up
November 14, 2017 09:40AM
The city’s residential brokers slammed Premier Agent when it debuted in March. But now, they’re fighting each other for a seat at the table....
Here’s why Zillow’s stock has fallen 23% since June
August 31, 2017 05:20PM
Zillow Group is on track to make $1 billion this year, but it’s been a topsy-turvy few months for the stock. Shares of the...
City goes after StreetEasy’s Premier Agent
August 18, 2017 04:00PM
StreetEasy’s Premier Agent advertising feature has landed in the crosshairs of the city’s Department of Consumer Affairs. In a letter to StreetEasy and its...
86 million reasons Zillow loves StreetEasy’s Premier Agent, according to Deutsche Bank
August 10, 2017 05:10PM
Zillow made over $600 million off Premier Agent advertising last year. And with the launch of the initiative in New York through StreetEasy, it...
Listing non grata: REBNY says StreetEasy is marking available rentals as unavailable
August 08, 2017 01:20PM
Hell hath no fury like a brokerage spurned. In the latest chapter in the ongoing dispute between the city’s top brokerages and StreetEasy, the...
Paydirt: Who needs “Game of Thrones” when an epic is playing out right here in NYC resi?
August 07, 2017 09:30AM
Uneasy alliances. Powerful clans trying to decide whom to bend the knee for. A scramble to get new weapons ready for the great wars...
Two more condo sales just closed at 220 CPS
This Greenwich Village townhouse just sold at auction for $15M
Irving Langer’s E&M Associates sells Harlem apartment portfolio to Sugar Hill Capital for more than $250M
Trump Tower sees fourth sale of the year
Kim Tasher’s latest Bronx project will have 91 units
December 2018 issue
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