Resort developers have a new favorite marketing tactic

From glamping to tiny homes, developers are increasingly setting up temporary stays for potential buyers

New York Weekend Edition /
Aug.August 05, 2018 12:00 PM

(Credit: Ben Christenson, Myrtle Beach/TheDigitel)

Just like in a grocery store, people like to taste before they buy, and real estate developers are taking note.

More and more developers, particularly of high-end resorts or residential communities, are offering potential buyers a free stay amid glamorous surroundings on the land where they’re considering purchasing property, according to the Wall Street Journal.

For the Four Seasons Caye Chapel Resort and Residences in Belize–a development that’s years away from completion–that means glamping. Specialty tents set up on the beach have all the trappings of the luxury resort and pre-vetted potential buyers are invited to stay for an all-included vacation–providing they drop a refundable $10,000 deposit.

According to the Journal, the strategy has paid off: of 33 visits, 37 buyers have laid down deposits.

Other resort developers with properties already built are even using the strategy–although they typically charge potential buyers a few hundred dollars for the “discovery experience.” [WSJ]


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