CORE to close first location, open new digs in West Chelsea

The firm has yet to finalize a new location

New York /
Jan.January 25, 2019 02:00 PM

CORE CEO Shaun Osher and their old offices at 127 Seventh Avenue (Credit: CORE and Google Maps)

CORE is closing its Seventh Avenue office and has plans to open a new space on the West Side.

The brokerage has a multi-year plan to open a retail space in West Chelsea near Hudson Yards, according to a press release. The concept is to develop a more “dynamic” location that will give clients a more technology-based, personalized experience.

“The days of having fancy lightboxes in the window and agents sitting at the desks are over,” CEO Shaun Osher said in a statement. “Our original Chelsea office pioneered the many gallery-inspired residential real estate offices that followed, but that was 10 years ago. The market and some of the ways our clients interact with our agents have changed, and we are changing along with it.”

The firm hasn’t finalized a location. But the brokerage decided three years ago to relocate from its first office at 127 Seventh Avenue after its lease expires next month, the report said. The firm spent “a small fortune” on repairs and maintenance at the location, Osher said, and “we simply could not operate out of there anymore.”

CORE opened its office at 149 Fifth Avenue just over a year ago — and has also added locations in Union Square and Cobble Hill.

Earlier this month, the firm lost luxury townhouse specialist Jim St. Andre who joined Compass. St. Andre sold $210 million worth of real estate last year, according to Compass. His departure came at a time when the boutique firm is being squeezed by competition and a slowdown in the luxury and new development markets.


Related Articles

arrow_forward_ios
(Image by Wolfgang & Hite via Dezeen)

Hudson Yards megadevelopment inspires a new line of sex toys

Hudson Yards megadevelopment inspires a new line of sex toys
The Observation Deck at Hudson Yards (Credit: Adam Pogoff)

Views from 1,100 feet: A tour of Related’s “the edge,” the tallest outdoor observation deck in the Western Hemisphere

Views from 1,100 feet: A tour of Related’s “the edge,” the tallest outdoor observation deck in the Western Hemisphere
Facebook CEO Mark Zuckerberg and Hudson Yards (Credit: Getty Images and Wikipedia)

Facebook close to finalizing Hudson Yards office deal: report

Facebook close to finalizing Hudson Yards office deal: report
258 8th Avenue (Google, Target)

Target planning yet another NYC store in Chelsea

Target planning yet another NYC store in Chelsea
Churchill Real Estate's Justin Ehrlich and 381 Broadway (Google Maps)

Two-year Tribeca foreclosure saga continues with lawsuit over $20M

Two-year Tribeca foreclosure saga continues with lawsuit over $20M
Adam America's Omri Sachs and Dvir Cohen with 2503-2509 Broadway (Google Maps; Adam America)

Adam America secures $63M in financing for Upper West Side project

Adam America secures $63M in financing for Upper West Side project
Convene CEO Ryan Simonetti (Convene)

Convene closes Manhattan locations as corporate events fail to return

Convene closes Manhattan locations as corporate events fail to return
New York City District Council of Carpenters’s Monitor Glen McGorty (iStock; LinkedIn)

NYC carpenters union changes how it roots out mob ties

NYC carpenters union changes how it roots out mob ties
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...