Luxembourg entertainment firm to take entirety of Robert Herscu’s Hollywood campus

Docler will occupy 33,200 sf at 720 North Cahuenga

Feb.February 15, 2016 04:38 PM

Well, that didn’t take long.

Developer Robert Herscu of HQ Creative Space is already in contracts to lease his single-tenant creative office campus at 720 N. Cahuenga Boulevard in the Hollywood Media District, The Real Deal has exclusively learned. The campus only opened three weeks ago.

Docler Holdings, a Luxembourg-based multinational enterprise, will relocate its technology and film production divisions from elsewhere in Los Angeles County into the 33,200-square-foot complex.

“We are very pleased to have been able to reach a deal so quickly on this magnificent addition to HQ Creative’s commercial real estate portfolio,” Herscu said.

Docler Holdings is known, in part, for running, an adult web-streaming site, which according to a company release, provides the “ultimate virtual girlfriend experience.” However, sources said the firm’s L.A. operation is focused on PG, PG-13 and R-rated film content.

Docler could not be reached for comment.

HQ Creative’s property, made up of three adjoining former warehouses renovated by Shubin + Donaldson, was built specially for a single creative user. It includes exterior courtyards, mezzanines, a screening room, kitchens and a yoga studio.

Herscu told The Real Deal last month he expected the site to get at least $4.25 a square foot a month in rent.

Exact terms of Docler’s lease were not disclosed, but sources said the firm has agreed to pay rates that are a record for the area for a three to five year period. The lease agreement is expected to close within the next two weeks.

Micheal S. Geller and Josh Bernstein of Beverly Hills’ First Property Realty Corporation are representing HQ Creative in the deal.

HQ bought the Cahuenga site for $6.5 million in 2014. According to Herscu, it spent a whopping $300 a square foot renovating it.

Related Articles

The former Omega Cinema Props warehouse on Santa Monica Boulevard and the Hollywood Forever Cemetery (Credit: Google Maps, Hollywood Forever)

Warehouse complex will get new life next to Hollywood Forever Cemetery

Holland Partner Group CEO Clyde Holland and a rendering of the Hollywood project

Holland Partner Group’s Hollywood apartment project faces labor union challenge

1723 N Wilcox Avenue (Credit: Google Maps)

Hollywood hotel construction craze: Developer abandons apartment project for hotel instead

A rendering of the proposed hotel project on Whitley Street (Credit: Daryoush Safai)

Reservations: Hollywood hotel project faces appeal from rent control tenants

AIDS Healthcare Foundation CEO Michael Weinstein and the Amoeba Music store (Credit: Getty Images and Wikipedia)

Amoeba Music owner says landmarking effort by nonprofits is ploy to prevent resi development

5525 W. Sunset Boulevard (Credit: Google Maps and iStock)

Going bigger: Reliable Properties adds 100 units to Hollywood resi project plan

Hollywood & Highland, Gaw Capital Chairman Goodwin Gaw and DJM founder John Miller

CIM Group sells Hollywood & Highland mega-complex for $325M: sources

Hillview Hollywood, Jesse Lasky , Samuel Goldwyn , Adolfo Suaya (Credit: Wikipedia and Getty Images)

Historic Hollywood building in Opportunity Zone becomes latest repositioning target