More info on Whole Foods’ cheaper sister store debuting in Silver Lake

Los Angeles /
May.May 02, 2016 02:00 PM

Silver Lake is getting the Whole Foods treatment — only cheaper.

The northeast L.A. neighborhood is gearing up for the grand opening of the first Whole Food’s 365 market, a more affordable and, in turn, millennial friendly version of the original upscale grocery store.

Located at 2520 Glendale Boulevard, the 28,000-square-foot store will be substantially smaller than the average 45,000-square-foot Whole Foods. It will include a coffee and craft beer bar; a tea station; a vegan restaurant and grocery delivery options, presumbly for the millennial who doesn’t want to leave the pod.

The company announced Monday it would open a second 365 location in Lake Oswego, Oregon in July.

The rollout of these smaller and cheaper markets is aimed at mitigating the increasing competition in the organic food market.

“This opens up a new segment of the market,” 365 president Jeff Turnas tells Fortune. “There’s a piece of the business we’re not getting.”

According to Turnas, the company plans to cut the expenditure of 365 stores by using a standard store format, thereby needing less from architects.

The new stores will all have one entrance and eight end caps. Products will be displayed on low fixtures, and though they will be omitting butchers and cheesemongers, the 365 stores will keep Whole Food’s signature prepared food bars. [Fortune]Cathaleen Chen


Related Articles

arrow_forward_ios
The Sherman Oaks Galleria (Marriott)
Action: Regal Cinemas inks deal at Sherman Oaks Galleria
Action: Regal Cinemas inks deal at Sherman Oaks Galleria
Photo Illustration of California Governor Gavin Newsom (Getty)
State approves $100M to boost marijuana retailers
State approves $100M to boost marijuana retailers
(Getty, Immersive Van Gogh, iStock)
Former Amoeba Records building, facing demo, will host Immersive Van Gogh exhibit
Former Amoeba Records building, facing demo, will host Immersive Van Gogh exhibit
AMC CEO Adam Aron (Getty, Twitter via Aron)
Rolling: AMC looks to lease ArcLight, Pacific Theaters spaces
Rolling: AMC looks to lease ArcLight, Pacific Theaters spaces
The bill would allow developers to build homes on commercial sites. (Getty)
California wants to convert empty malls into housing
California wants to convert empty malls into housing
Small Business Administration administrator Isabel Guzman (Getty, iStock)
Starved for relief: Restaurants seek $76B, far more than budgeted
Starved for relief: Restaurants seek $76B, far more than budgeted
Outdoor dining in Santa Monica (Getty)
LA’s Covid-era al fresco dining rules could last
LA’s Covid-era al fresco dining rules could last
Cinerama Dome in Hollywood (Getty)
ArcLight Cinemas says it’s The End
ArcLight Cinemas says it’s The End
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...