J Brand, MiTu & others ink 50K sf of new deals at the Row

Los Angeles /
Jan.January 05, 2017 01:15 PM

The developers of the Row closed on 50,000 square feet of new boutique retail and office leases at the adaptive re-use project, they told The Real Deal.

New office tenants who’ve signed on the dotted line include J Brand, the jeans retailer, which has inked a deal for 29,000 square feet of space inside a two-story industrialized warehouse space at the site, and MiTu, a new Latino-focused media brand, which is taking 13,000 square feet of space.

New retail tenants include Vrai & Oro, a jewelry brand taking 661 square feet; Gossamer, a vintage store taking 2,002 square feet; Ahelm, an eyewear company taking 656 square feet; Flask & Field, a wine a lifestyle shop taking 1,200 square feet; and Shadowbox, a boxing studio taking 4,000 square feet.

Representatives for the developers, Atlas Capital Group and Square Mile Capital Management in partnership with USAA Real Estate Company, declined to be interviewed about their next move, but sources said the companies are floating their recent gets in order to drum up more interest for the project in the new year.

The Row is currently the largest adaptive re-use project in Los Angeles and comprises the transformation of six structures originally built by the Southern Pacific Railroad in the 1920s into loft-style workspaces. Asking rents at the complex were not immediately available.

Industry insiders said the project, which is on the border of the Arts District, has been the cause of much speculation, since it’s located in a neighborhood traditionally spurned by high-end retailers.

“That project is located on the cusp of what used to be a really bad area but it now seems to be changing,” said Gabe Kadosh of Colliers International, who was not involved in the deals.

Runyon, the real estate company heading up the lease up of the project, has employed similar strategy at projects such as the Platform in Culver City, signing up small, trendy companies who deal in artisanal goods and services without large scale name recognition. Platform has, among other things, a pop-up Blue Bottle.

Ratkovich, the company behind the Bloc in DTLA, first attempted a similar curation strategy at that project but with less success.


Related Articles

arrow_forward_ios
“It doesn’t cost more to have ideas”: Architect Mark Rios on launching a fashion line and the latest real estate design trends

“It doesn’t cost more to have ideas”: Architect Mark Rios on launching a fashion line and the latest real estate design trends

“It doesn’t cost more to have ideas”: Architect Mark Rios on launching a fashion line and the latest real estate design trends
Canadian pension fund closes on 37.5% interest in the Row

Canadian pension fund closes on 37.5% interest in the Row

Canadian pension fund closes on 37.5% interest in the Row
Atlas, Square Mile sell pricey stake in the Row: sources

Atlas, Square Mile sell pricey stake in the Row: sources

Atlas, Square Mile sell pricey stake in the Row: sources
Co-working company nabs 27K sf at ROW DTLA in Arts District

Co-working company nabs 27K sf at ROW DTLA in Arts District

Co-working company nabs 27K sf at ROW DTLA in Arts District
Los Angeles City Councilwoman Monica Rodriguez (Wikipedia Commons, iStock) 

The wait for a table is 3 weeks: Industry erupts at LA’s outdoor dining ban

The wait for a table is 3 weeks: Industry erupts at LA’s outdoor dining ban
Brookfield CEO Brian Kingston and the Northridge Fashion Center at 9301 Tampa Avenue (Brookfield, Google Maps)

Brookfield delinquent on $210M Northridge mall loan

Brookfield delinquent on $210M Northridge mall loan
Jeffrey Allen and Canyon Drive Manor apartments (Google Maps, iStock)

Raintree Partners buys 551-unit LA apartment portfolio

Raintree Partners buys 551-unit LA apartment portfolio
Avril Lavigne and 6453 Guernsey Avenue (Getty, Realtor)

Avril Lavigne buys Malibu home Scott Gillen rebuilt

Avril Lavigne buys Malibu home Scott Gillen rebuilt
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...