WATCH: With election around the corner, backers and opponents turn up heat on Measure S

With the March election less than a month away, campaigns for and against the development-curbing ballot initiative are jacking up the volume on whether voters should say “yes” or “no” to Measure S.

Backers and opponents of the measure formerly known as the Neighborhood Integrity Initiative raked in a combined $500,000 in monetary contributions in the first three weeks of January alone.

Naysayers include prominent local developers such as SunCal, Kilroy Realty and Century City Realty, while the largest contributor to the Coalition to Preserve L.A. is Michael Weinstein’s AIDS Healthcare Foundation.

Mayor Eric Garcetti is resolute in his opposition to the measure, too. During a “No on S” campaign event in Little Tokyo last Tuesday, the mayor said that the ballot proposal would undermine efforts to house the homeless and make the development of affordable housing nearly impossible.

If enacted, Measure S would suspend for two years every development that calls for a zoning or general amendment change.

To see a rundown of campaigning efforts, watch the video above.

For more videos, visit The Real Deal’s YouTube page.