Cimarron Group founder Robert Farina sells Toluca Lake home for $5.9M

Property was built with secret exit "so mistresses can sneak out when the wife gets home"

TRD LOS ANGELES /
February 27, 2017 05:02 PM
Toluca Lake Avenue home (MLS)

Robert Farina shuttered his longtime Hollywood marketing and branding agency Cimarron Group four years ago. Now the former CEO is also packing up to leave his Toluca Lake home.

Farina and his wife Vana sold their 7,228-square-foot house last week for $5.9 million, The Real Deal has learned. It is unclear who purchased the property in the area, which has become a celebrity enclave. Justin Bieber and billionaire real estate developer and Los Angeles Kings co-owner Ed Roski live in neighboring homes, sources said.

The home first listed in August 2016 for $7.9 million but saw a price drop last month to $6.5 million.

Farina purchased the home in 1994 for $1.9 million, according to property records.

The five-bedroom, six-bathroom estate features a great room with views of a backyard that has a gazebo and a dock. The great room also has two hidden doors, one of which opens to a narrow hallway leading out to the carport.

“It was apparently so mistresses could sneak out when the wife gets home,” Farina once told Ventura Blvd magazine.

The property was built in 1938 by renowned architect Paul Williams for screenwriter Gladys Lehman, who was also the founding member of Screenwriters’ Guild. It was also once owned by Happy Days actor Henry Winkler.

Farina led Cimarron Group for more than 30 years before announcing its closure in 2013. The firm had made a last-ditch effort at restructuring when the company had trouble paying vendors and staff, Deadline first reported. Cimarron worked on film campaigns such as “Twilight” and “The Lorax.”


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