Cimarron Group founder Robert Farina sells Toluca Lake home for $5.9M

Los Angeles /
Feb.February 27, 2017 05:02 PM

Robert Farina shuttered his longtime Hollywood marketing and branding agency Cimarron Group four years ago. Now the former CEO is also packing up to leave his Toluca Lake home.

Farina and his wife Vana sold their 7,228-square-foot house last week for $5.9 million, The Real Deal has learned. It is unclear who purchased the property in the area, which has become a celebrity enclave. Justin Bieber and billionaire real estate developer and Los Angeles Kings co-owner Ed Roski live in neighboring homes, sources said.

The home first listed in August 2016 for $7.9 million but saw a price drop last month to $6.5 million.

Farina purchased the home in 1994 for $1.9 million, according to property records.

The five-bedroom, six-bathroom estate features a great room with views of a backyard that has a gazebo and a dock. The great room also has two hidden doors, one of which opens to a narrow hallway leading out to the carport.

“It was apparently so mistresses could sneak out when the wife gets home,” Farina once told Ventura Blvd magazine.

The property was built in 1938 by renowned architect Paul Williams for screenwriter Gladys Lehman, who was also the founding member of Screenwriters’ Guild. It was also once owned by Happy Days actor Henry Winkler.

Farina led Cimarron Group for more than 30 years before announcing its closure in 2013. The firm had made a last-ditch effort at restructuring when the company had trouble paying vendors and staff, Deadline first reported. Cimarron worked on film campaigns such as “Twilight” and “The Lorax.”


Related Articles

arrow_forward_ios
Google scion buys in Beverly Hills Post Office
Google scion buys in Beverly Hills Post Office
Google scion buys in Beverly Hills Post Office
1428 N. Genesee Avenue (Photos via Learka Bosnak and Heather T. Roy with Douglas Elliman)
Halloween hook as “Nightmare on Elm Street” house lists for $3.3M
Halloween hook as “Nightmare on Elm Street” house lists for $3.3M
Kanye West, Kim Kardashian and an aerial of the property (Getty, Google Maps)
Kim Pays Kanye $23M to keep Hidden Hills mansion
Kim Pays Kanye $23M to keep Hidden Hills mansion
Jesse Cuss with the property (Getty, Compass)
Goodbye LeBron: Lakers co-owner Jesse Buss lists Brentwood mansion
Goodbye LeBron: Lakers co-owner Jesse Buss lists Brentwood mansion
Record in Valley as Zedd buys Jonas mansion for $15.2M
Record in Valley as Zedd buys Jonas mansion for $15.2M
Record in Valley as Zedd buys Jonas mansion for $15.2M
110 N. Mapleton Drive (Opendoor, iStock)
Knockoff of Marie Antoinette’s estate at Versailles sells for $16.4M
Knockoff of Marie Antoinette’s estate at Versailles sells for $16.4M
Wen Hou and the house (Compass, Coincident Capital)
Cryptocurrency star Wen Hou shells out $9.7M for Bel Air spec home
Cryptocurrency star Wen Hou shells out $9.7M for Bel Air spec home
David Spade with his new house (The Agency, Getty)
David Spade pays $13.9M for spec home above Sunset Strip
David Spade pays $13.9M for spec home above Sunset Strip
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...