To woo sellers, Redfin will landscape, paint and clean their homes for a 2% fee

Services are part of the company's new concierge program

TRD LOS ANGELES /
Nov.November 30, 2017 02:00 PM
(Photo illustration by Jhila Farzaneh for The Real Deal. Credit: Getty Images)

In its bid to steal market share from traditional brokerages, Redfin will mow your lawn. They’ll also take pictures, stage your home, and give it a deep clean.

The Seattle-based real estate technology firm announced that it is bringing a trial of its concierge service to Los Angeles and Washington D.C., according to BusinessWire. Under the service, available for homes priced at $500,000 or more, the company will clean, paint, stage and landscape clients’ houses for a 2 percent listing fee.

Each home will get its own custom plan under the service, but the 2 percent fee does not include commission for the buyer’s agent, which is also generally between 2 and 3 percent.

Redfin, an online brokerage generally seen as a barometer for technology’s ability to disrupt the real estate industry, debuted as a public company in late July, and the company closed its first day on the Nasdaq market at a value of more than $1.7 billion.

The company announced earlier in November that it had generated $109.5 million during the third quarter, which was a 35 percent increase from last year. However, a small inventory hurt potential home sales, and CEO Glenn Kelman told investors that he does “not expect money on the full year.” [BusinessWire]Eddie Small


Related Articles

arrow_forward_ios
Home bidding wars cool a bit nationwide (Credit: iStock)

Fewer LA buyers willing to pay above ask these days

Fewer LA buyers willing to pay above ask these days
The median sales price inched up less than one percent last quarter to $1.51 million from $1.5 million a year prior (Credit: iStock)

In wealthy Los Angeles, home sales are up. But prices aren’t

In wealthy Los Angeles, home sales are up. But prices aren’t
A 24,000-square-foot home in Beverly Hills Post Office

Luxury market rebounds in some LA submarkets, while median home sales hit record

Luxury market rebounds in some LA submarkets, while median home sales hit record
Los Angeles homes (Credit: iStock)

SoCal home-buying saw most active July in 4 years amid falling mortgage rates

SoCal home-buying saw most active July in 4 years amid falling mortgage rates
Scott Laurie, chief executive of Olson Co. and Christopher Thornberg, founding partner of Beacon Economics

How slow can you go? Statewide homebuilders tap brakes on new projects amid rising costs

How slow can you go? Statewide homebuilders tap brakes on new projects amid rising costs
Malibu Real Estate Investments principals Bedros Oruncakiel and Kirkor Suri

Malibu spec mansion lists amid softening luxury market

Malibu spec mansion lists amid softening luxury market
Chandler Parsons and his property on Stone Canyon Road (Credit: Getty Images)

Durant wants out of Malibu, and now Chandler Parsons is listing his Bel Air mansion

Durant wants out of Malibu, and now Chandler Parsons is listing his Bel Air mansion
CoreLogic's Andrew LePage and Orange County (Credit: Wikipedia)

SoCal housing market shows signs of life, with a caveat: report

SoCal housing market shows signs of life, with a caveat: report
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...