The streetwear brand Bodega steps into Row DTLA

The Boston-based shop joins Adidas at the retail center

Los Angeles /
Apr.April 11, 2018 04:00 PM
Bodega at the Row DTLA, 1320 E. 7th St., Suite 150 (Credit: Bodega)

UPDATED, April 12, 10:10 a.m.: It might not be at Broadway’s “Sneaker Row,” but there’s another streetwear store that’s having fans running to Downtown Los Angeles.

Bodega, a Boston-based streetwear brand with a cult-like following that includes celebrities as disparate as Eric Clapton and Kevin Durant, opened its second U.S. location at the Row DTLA, the retail and office complex. The company signed a deal for an 8,000-square-foot location spread across two floors, according to the Hollywood Reporter.

In classic Bodega style, the storefront is masked by an actual bodega, filled with a Snapple machine and a refrigerated produce market that leads to the actual shop. Inside, the first floor hosts variety of different pop-up shops while the second floor serves as a lounge with art books and music.

The streetwear company often pairs with other brands, such as Nike, to repurpose older fan favorites like Air Jordans or Air Max shoes. It also has its own branded line of merch, which sells out online minutes after dropping.

Other tenants signing on to the Row include Adidas, Anti Recidivism Coalition, J. Brand, latin media company MiTu, Gimbal and co-working firm Spaces.

Row, jointly developed by Atlas Capital Group and Square Mile Capital Management, has 1.3 million square feet of office and retail space. Its developers agreed to sell roughly one-third stake in the project last June, valuing the property at more than $700 million. [THR] — Natalie Hoberman


Related Articles

arrow_forward_ios
Tova Capital's Zach Boren along with 205-233 East Anaheim Street in Long Beach (Getty, Tova Capital, Google Maps)
Tova Capital buys 35K sf shopping center in Long Beach for $6.2M
Tova Capital buys 35K sf shopping center in Long Beach for $6.2M
HFH's William Allen, 217 S Barranca Street, West Covina
Family office pays $38M for West Covina apartments
Family office pays $38M for West Covina apartments
Compass' Scott Tamkin with Senderos Canyon
263-acre Bel-Air canyon up for auction with $39M starting bid
263-acre Bel-Air canyon up for auction with $39M starting bid
RBM's Hiro Kobayashi with 11264 La Grange Avenue
RBM buys film company HQ in Sawtelle for undisclosed price
RBM buys film company HQ in Sawtelle for undisclosed price
LA Offices vs LA Warehouses
LA County office vacancy rises to 16.5%, study finds
LA County office vacancy rises to 16.5%, study finds
25530-25765 Springbrook Avenue, Santa Clarita
Scenic Expressions leases 300K sf warehouse in Santa Clarita
Scenic Expressions leases 300K sf warehouse in Santa Clarita
A photo illustration of Cineworld's CEO Mooky “Moshe” Greidinger (Getty)
Regal Cinemas to close 39 U.S. theaters following bankruptcy
Regal Cinemas to close 39 U.S. theaters following bankruptcy
Illustration of California
Sizing up LA’s new transfer tax
Sizing up LA’s new transfer tax
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...