Agentology adds analytics feature to lead-screening service

Startup Agentology has launched a new analytics feature to help agents vet lead sources.

Agentology’s Insights Dashboard analyzes how many leads really want to talk to an agent; what time it came in; and which were disqualified and why, according to Inman. CEO David Tal likened it to Google Analytics, a widely used service that reports data to help evaluate website performance, for marketing listings.

The San Diego company’s standard service is screening leads using human “concierges” and automation to contact and gather useful information about an interested party before passing them off to agents. Agentology reps can also “nurture” leads for up to six months.

A starting package costs about $400 per month for up to 50 leads. The top “Team” package is $800 per month, which includes 150 screened leads, and allows up to three agents to share those leads. If agents reject a lead that ultimately results in a deal, the agent will get a 25 percent referral fee on the commission.

Agentology raised $12 million in a round of funding last year led by venture capital firm Defy.vc. [Inman] – Dennis Lynch