Redfin taps into Netflix’s “Queer Eye” star power

Los Angeles /
Mar.March 31, 2019 09:00 AM
Bobby Berk, the home redecorating expert on the Netflix show “Queer Eye” is teaming up with Redfin (Credit: Getty)

Redfin has a new public face, at least for the time being: Bobby Berk, the home redecorating expert on the Netflix show “Queer Eye.”

As part of the brokerage’s recent ad campaign, Berk talks about how he bought his home through the brokerage and its agent, Nadine Guyaux, Inman reported. Berk approached Redfin about the sponsored series, according to Lisa Taylor, vice president of marketing at Redfin.

The brokerage declined to comment on the compensation Berk collected for his role in its new campaign. [Inman] – Mike Seemuth


Related Articles

arrow_forward_ios
Avril Lavigne and 6453 Guernsey Avenue (Getty, Realtor)

Avril Lavigne buys Malibu home Scott Gillen rebuilt

Avril Lavigne buys Malibu home Scott Gillen rebuilt
Redfin's Glenn Kelman

Redfin’s latest challenge: Defending its employment practices in court

Redfin’s latest challenge: Defending its employment practices in court
Bret Michaels and the city of Calabasas (Getty)

Something to believe in: Poison’s Bret Michaels returns to Calabasas

Something to believe in: Poison’s Bret Michaels returns to Calabasas
600 The Strand and Cindy Robinson Mullen (Realtor, Tim & Cindy)

Helicopter heiress lists Hermosa Beach home for $23M

Helicopter heiress lists Hermosa Beach home for $23M
Mookie Betts (Credit: Ralph Freso/Getty Images, and Vimeo via Dirt.com)

Mookie Betts follows World Series win with Encino home buy

Mookie Betts follows World Series win with Encino home buy
Khloé Kardashian (Credit: Rodin Eckenroth via Getty Images)

Khloe Kardashian offloads Calabasas manse for record price

Khloe Kardashian offloads Calabasas manse for record price
Justin Bieber and Hailey Baldwin with 1710 Tropical Avenue (Getty, Redfin)

Bieber and Baldwin list Beverly Hills home

Bieber and Baldwin list Beverly Hills home
Kris Jenner and Khloe Kardashian both bought homes in the Hidden Hills (Getty)

Kris Jenner and Khloe Kardashian buy mansions on land once owned by Woodbridge Group

Kris Jenner and Khloe Kardashian buy mansions on land once owned by Woodbridge Group
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...