The Austrian maker of KTM performance motorcycles has opened a $53 million headquarters in Murrieta, in the Inland Empire.
Pierer Mobility AG opened the 20-acre campus for KTM North America and Pierer New Mobility NA at 38429 Innovation Court, south of French Valley Airport, the Inland Valley Daily Bulletin reported.
“Building our new North American headquarters in Murrieta was the biggest single investment we’ve ever made yet,” Stefan Pierer, CEO of Pierer Mobility, said on opening day. “We set a new standard for the whole U.S. market.”
His company makes KTM, Husqvarna Motorcycles, GASGAS and MV Agusta brands in addition to bicycle brands Husqvarna E-Bicycles, GASGAS Bicycles and FELT Bicycles.
The campus, about six miles north of Temecula, includes three high-tech buildings with 130,000 square feet for technical development, administrative offices, media relations, dealer training, warehouse and racing departments. A dozen acres have been set aside for future development.
The campus has nearly 300 parking spaces, 18 EV chargers, a 902-kilowatt PV solar system and 20,000 square feet of race team semi-truck parking, according to contractor Dempsey Construction, based in Carlsbad.
The U.S. KTM hub sells 100,000 motorcycles and bikes a year with more than $1 billion in annual sales. The firm has 200 employees in Murrieta and 360 in the U.S., Canada and Mexico overall.
“The most important success factor for us is racing,” Pierer said. “That is the driving force that pushed us over the years, even in the U.S. market.”
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Calling North America the company’s “most important market,” the company went all in for a new headquarters, announcing the project in August 2021. It broke ground that November and built the facility in 15 months during the pandemic.
A private motorsports facility called RD Field is a block south of the corporate campus and includes two supercross test tracks, a hard enduro test track and a trials competition section for product testing and athlete training.
— Dana Bartholomew