LA Rams Unveil $10B Warner Center Headquarters Project

Los Angeles Rams owner Stan Kroenke envisions a $10 billion redevelopment of Warner Center in Woodland Hills.

In the next few weeks, the billionaire developer intends to file plans for the 100-acre NFL team headquarters, residential and retail entertainment hub, the Los Angeles Times reported.

The project, designed by San Francisco-based Gensler, aims to turn an underused corner of the San Fernando Valley into an urban centerpiece of Los Angeles.

The development, which could break ground as early as 2027, is expected to take a decade to complete.

Kroenke, who built the $5 billion SoFi Stadium in Inglewood, wants to build a permanent home for the Rams surrounded by high-end apartments, offices, shopping, restaurants, parks and entertainment venues.

Two indoor concert halls — one with 5,000 seats and the other with 2,500 seats — would complement the Rams facility, which would include an indoor practice field, permanent offices and upgraded training grounds for the team.

“This project provides a way to bring more live entertainment to the Valley without people needing to drive across the city,” Rams President Kevin Demoff told the Times.

The L-shaped site is divided into three parcels. Topanga Village, an open-air shopping center to the north, would remain as is. A temporary Rams training facility on the eastern portion would become permanent, and serve as home to its future headquarters at a “reskinned” 13-story office tower once occupied by Anthem Blue Cross.

The western parcel, formerly home to the defunct Promenade mall, would be redeveloped into a mixed-use village of homes, dining, grocery and specialty food stores and a 1.5-acre park.

Council member Bob Blumenfield, who represents the area, called the plan “an anchor” for revitalizing the West Valley, praising Kroenke for investing in a site dormant for over a decade.

The project replaces earlier redevelopment plans by mall developer Westfield and reflects updated goals for post-pandemic lifestyles, including a shift toward smaller venues and open-air amenities. With more residents working from home and shopping online, Kroenke’s vision emphasizes community engagement, liveability and the Rams brand.

“This isn’t just a facility,” architect Eric Stultz of Gensler told the Times. “It’s a consistent, humming environment — not just big crowds or empty lots.”

The move also gives the Rams an identity separate from the Chargers, with whom they share SoFi Stadium, further expanding their presence in the L.A. market.

“We built an identity in the Valley,” Kroenke declared. “Now, we’re giving it a heart.”

— Dana Bartholomew