Over the past several years, Bond New York has been one of the fastest-growing residential brokerages in the city without stepping outside its comfortable niche of apartment resales and rentals. Now, with the creation of a new development marketing division and the opening of its first sales gallery, to give buyers a glimpse of overseas projects, Bond is poised to grow even bigger.
The creation of Bond Property Marketing Group, which was first announced in mid-August, will be headed by managing director Fernanda Forman, who was hired in October 2007. She has been working behind the scenes to get the group up and running. Forman previously worked as director of residential marketing for Starwood Hotels and Resorts Worldwide, as well as executive vice president of real estate sales and leasing for Essex House Hotel.
So far Bond’s new division has only seven brokers, which Forman handpicked from the firm’s existing staff, but it will continue to expand as it picks up more exclusives.
Bond has also announced the opening of a new flagship office, located at 1776 Broadway, in Columbus Circle. About a quarter of the new space will be dedicated to the firm’s sales gallery, showcasing BPMG’s projects.
BPMG has secured exclusive marketing contracts with four projects in Brooklyn. It is also negotiating exclusive agreements with 14 projects in Manhattan and Brooklyn, as well as seven projects in South Florida, Uruguay, Mexico, Costa Rica, Panama and Dubai.