Re/Max determined to survive “fifth recession”

Miami /
Aug.August 21, 2009 12:10 PM

When Re/Max opened its doors in 1973, it did so amid a recession,
and, according to Re/Max Founder Dave Liniger, the current financial
downturn is the fifth his company has weathered in its 36-year
history. He and his wife, Gail, the first hire, developed a
revenue-sharing model in which agents kept their entire commissions
and paid a management fee to the company. The method was, at the time,
unheard of — as was his policy of hiring women for the sales staff,
Liniger said; other large companies hired women primarily as
paralegals and secretaries. His willingness to hire female staffers
led to a sales team that was nearly three-quarters female. Within five
years Re/Max was the top seller in Colorado. Although he admits that
the current recession is “the hardest yet” for his company, he said
that it’s changed its business tactics and is weathering the storm.
“Half of all home buyers are inexperienced, so we’ve adapted and
changed our agent training programs,” Liniger said. “You succeed by
working the foreclosed and distressed properties until the higher-end
market returns.”


Related Articles

arrow_forward_ios
Christopher Ricci, Lana Bell and Thor M. Brown
Movers & Shakers: Lana Bell, Thor Brown join Douglas Elliman & more
Movers & Shakers: Lana Bell, Thor Brown join Douglas Elliman & more
Curtis Skomp and Anthony Askowitz with 98800 Overseas Highway, Key Largo and 410 Caroline Street, Key West (RE/MAX)
RE/MAX Advance Realty acquires Florida Keys brokerage
RE/MAX Advance Realty acquires Florida Keys brokerage
Sofia Joelsson and Lee Ann Edwards
Movers & Shakers: Interior designer joins Douglas Elliman team & more
Movers & Shakers: Interior designer joins Douglas Elliman team & more
Aroosa Rauf, owner of RE/MAX Presidential
RE/MAX Pembroke Pines franchisee sent unwanted text messages to Broward woman: lawsuit
RE/MAX Pembroke Pines franchisee sent unwanted text messages to Broward woman: lawsuit
Class action suit could change real estate commissions
Class action suit could change real estate commissions
Class action suit could change real estate commissions
Movers & Shakers: F&B-focused brokerage launches & more
Movers & Shakers: F&B-focused brokerage launches & more
Movers & Shakers: F&B-focused brokerage launches & more
Movers & Shakers
Movers & Shakers
Movers & Shakers
Daren Blomquist
Reports: Foreclosure rate remains high in Florida despite decrease from 2014…and more
Reports: Foreclosure rate remains high in Florida despite decrease from 2014…and more
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...