Affordable housing enters organic produce biz

TRD MIAMI /
Sep.September 30, 2010 03:15 PM

Betty Arnett (left) and Cleveland Daniels, residents at Dixie Court

If a group of affordable housing developers have their way, patrons at high-end South Florida restaurants might eventually see names like “Dixie Court Apartments” on their menus.

A new initiative, which was the brainchild of Scott Strawbridge, director of development and facilities for the Housing Authority of the City of Fort Lauderdale, aims to place gardens in these kinds of developments so residents can grow and harvest their own fresh produce — and, using a distribution network, see some of the fruits and vegetables of their labor end up on high-end dining tables.

The Dixie Court Apartments is the site of the pilot program in Fort Lauderdale, jointly run by affordable housing developer Carlisle Development Group and the Housing Authority of Fort Lauderdale.

At Dixie Court, Carlisle has placed 18 raised planter beds for residents to begin planting and harvesting. The company has plans to roll out similar gardens at a number of its other affordable housing properties in the Fort Lauderdale area.

A percentage of the fruits and vegetables would head to a nearby food charity, the Pantry at Broward, with the surplus potentially going to restaurants and hotels, and the residents getting all the food they want.

While the root of the program is self-sustaining farming on a local scale, the plan is to eventually have residents grow and sell organic produce to high-end hotels and restaurants, using vacant lots to ramp up production.

“It’s not in the discussion phase anymore,” Strawbridge said of the idea. “I’ve got about a half an acre of vacant property in the core area we’re developing, and we’ll be setting that up as a production garden.”

Strawbridge said he is still working on the model, but added that the goal would be to get enough net revenue to cover the costs, with residents literally eating the profits.

“Our business model projects that we’ll be able to donate about 25 percent of everything we grow out to those who need it most [like the Pantry at Broward]. I expect to cover the production costs, create some new jobs, and create what I expect will be a superior product.”

Right now, planned outlets for the produce include the hospitality and restaurant industries. Strawbridge has been able to get LXR Luxury Resorts, which owns four major resort hotels in South Florida, including three in Fort Lauderdale, to sign on.

“I said, ‘would you buy the produce,’ and [the regional director] said ‘how big is your truck?'”

According to Strawbridge, one high-end restaurateur in downtown Fort Lauderdale asked for a separate plot of land, with the ultimate idea being a “private label” — a plot of land in one of the developments producing just for the restaurant.

“This is the first of what we hope are many more,” said Lindsay Lecour, a project manager at Carlisle. “We’re looking at it as a pilot project — how does it work, how do we get it started.”

 

Related Articles

arrow_forward_ios
Vladislav Doronin (Credit: Gesi Schilling via Wikipedia)

Billionaire developer Doronin buys Fort Lauderdale assemblage for $63M

Billionaire developer Doronin buys Fort Lauderdale assemblage for $63M
Seth Wise, Co-CEO of The Altman Companies, Altís Ludlam Trail

Altman scores $55M construction loan for Ludlam Trail project

Altman scores $55M construction loan for Ludlam Trail project
Joseph Swedroe (Corcoran, iStock)

Corcoran agent in Miami loses job over “racist and fear-based” marketing

Corcoran agent in Miami loses job over “racist and fear-based” marketing
Vanessa Grout with Vladislav Doronin

Vanessa Grout leaves Ugo Colombo’s firm to lead OKO Group’s real estate arm

Vanessa Grout leaves Ugo Colombo’s firm to lead OKO Group’s real estate arm
Rendering of the project with Jon Paul Pérez (top) and Jorge Pérez 

Related switches gears on Terminal Island project, now plans low-rise offices

Related switches gears on Terminal Island project, now plans low-rise offices
Edgardo Defortuna and a rendering of La Playa de Varadero

Not stopping for the pandemic: Fortune, Château could launch Sunny Isles project by year-end

Not stopping for the pandemic: Fortune, Château could launch Sunny Isles project by year-end
Richard Branson (Credit: Virgin, Cindy Ord/Getty Images)

Virgin Trains seeks $350M to build five stations in Miami-Dade

Virgin Trains seeks $350M to build five stations in Miami-Dade
Easton Group picks up land in Hialeah Gardens for $8M

Easton Group picks up land in Hialeah Gardens for $8M

Easton Group picks up land in Hialeah Gardens for $8M
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...