Developer offers Teslas to penthouse buyers

Cars given at Echo Aventura, Echo Brickell & Muse projects
February 10, 2014 12:00PM

From left: Property Markets Group’s Ryan Shear, architect Carlos Ott and Property Markets Group’s Kevin Maloney during Echo Brickell sales center launch party

To help recruit penthouse buyers to its Echo Aventura, Echo Brickell and Muse condo projects, Kevin Maloney’s Property Markets Group is offering a unique sweetener: a free Tesla Model S.

Penthouse buyers at the three South Florida developments receive customized versions of the electric sedan with their purchases, Forbes reported. Starting prices for the penthouses range from $3 to $3.5 million at Echo Aventura; $10 to $11 million at Echo Brickell and $13 to $15 million at Muse. Echo Aventura is the only one of the three that is currently under construction.

Echo Aventura is 70 percent presold, while more than 60 percent of Echo Brickell is presold. Most of the penthouses are still available, however.

Other developers dangling perks to attract buyers to South Florida condo towers include Argentine developer Eduardo Constantini, who offers joint ownership of two Jeff Koons sculptures to certain buyers at Oceana Bal Harbour. At Porsche Design Tower in Sunny Isles Beach, Gil Dezer is promoting special vehicle elevators that are visible to residents from inside their condos. [Forbes]Eric Kalis