Brokers embrace the auto-dialer

Faced with fierce competition, some brokerages are making robo-calls
September 15, 2014 05:00PM

Catching a lead is notoriously difficult in the ultra-competitive world of South Florida real estate. And that is spurring realtors to embrace the auto-dialer.

Companies, such as the New Hampshire-based Mojo Sells, are offering brokers services that help pinpoint specific listings, or neighborhoods, upload hundreds of contacts and dial multiple numbers at once, according to the Palm Beach Post.

“It’s a great tool to maximize efforts and efficiently use the hours in a day,” said Lisa Treu of Treu Group Real Estate in Delray Beach, which uses Mojo Sells. “We are able to leverage our time and respond to clients more quickly.”

For example, when someone answers one of these calls a Treu Group agent asks if they know their home’s value and if they have thought about selling.

“I believe in getting belly-to-belly with people, and to me, that also means on the phone,” Treu said. “People are usually really excited to talk to us. We’re not selling them, we’re trying to help.”

However, some brokers disagree with the method, worrying that a recorded message could alienate potential clients.

“And this is a relationship business,” said Bill Hall, president of the Jupiter Tequesta Hobe Sound Association of Realtors. “I used to use that kind of service in political campaigns when it was novel and new. Now, everyone is just annoyed by it.” [Palm Beach Post]Christopher Cameron