Online brokerage LevelRE launches today

A new real estate technology and service platform known as LevelRE goes live today. LevelRE is an online full-service brokerage that claims to help enable buyers and sellers by allowing them to fully manage the home sale process.

The website offers its own listings and aggregates from other brokerages.

“LevelRE aims to change the traditional process and commission structure Americans have grown accustomed to when they buy and sell their homes,” CEO Todd Siegel, a longtime real estate broker, said in a press release. “This is most Americans’ largest lifetime investment and we see real value in helping home buyers and sellers save money by using cutting-edge technology to streamline the process.”

Usually, sellers pay about 3 percent to list their home with an agent and other 3 percent to the agent that successfully brings them a buyer. But, according to the firm, LevelRE allows customers to pick which services they actually need from the brokerage, reducing commissions to as little as 1 percent.

“LevelRE removes friction from the process of buying and selling, giving control to customers and adding transparency to a process that’s needlessly complex,” said Brian Solis, a digital analyst. “LevelRE is basically doing for real estate what Expedia and Travelocity did for airline ticketing.” –Christopher Cameron