The Real Deal Miami

Celeb chefs lend star power to condo projects

Restaurants increasingly a key component in high-profile developments
November 17, 2014 04:30PM

Tom Colicchio is planning a yet-unnamed restaurant at The Setai in South Beach.

Tom Colicchio

Miami developers are turning up the heat — in the kitchen.

The new wave of condo towers coming to the area is increasingly bringing together residential, restaurants and occasionally, a hotel in the same project. As a result, developers are seeking to inject as much buzz into the restaurant as the rest of the project to stay competitive and attract buyers.

At 1 Hotel & Homes South Beach, for example, celebrity chef Tom Colicchio would like to replicate the the container garden he uses in New York for his new, as yet unnamed restaurant at the condo-hotel project.

Celebrity chef Michael Schwartz is working on a restaurant at The Related Group’s Paraiso Bay, which recently broke ground in Edgewater and is accessible by water. “We realized there weren’t that many places in Miami to get something to eat or drink accessible by water, and we decided to introduce the beach club concept into some of our projects,” Carlos Rosso, president of Related’s condo division, told Ocean Drive. [Ocean Drive] – Jennifer White Karp