Marrying exotic cars with pricey real estate at Prestige Imports

Dealership will market Paramount Miami Worldcenter from Lamborghini showroom

Mar.March 06, 2015 05:30 PM

Prestige Imports, sellers of exotic cars — Lamborghini, Lotus, Pagani and Audi — is getting into the luxury real estate game, The Real Deal has learned.

Recognizing that buyers of expensive cars like to own multi-million dollar homes, Prestige Imports’ CEO Brett David plans to open a brokerage arm to sell pricey properties.

“We figured out a niche way to integrate our customers — specifically high-end customers — from the exotic dealership, and we are able to deliver to them this lifestyle package you can only dream of,” David, 27, told TRD. “It’s a perfect way to cross-pollinate.”

His sister, Brooke David, 23, already works as a real estate agent for Turnberry International Realty. She will be heading the new brokerage business, along with her business partner, Jessica Crockett, Brett David said.

As a first step, Prestige has just partnered with Paramount Miami Worldcenter to create an alliance. Brooke David will market Paramount condo units from her Turnberry International Realty office inside the Lamborghini showroom in North Miami Beach, with a scale model of the proposed condo tower.

“It’s an opportunity to deliver their preconstruction units to our customers — anyone buying high-end Lamborghinis,” Brett David said. “So when the husband or wife is shopping for a car, the other family members can take a look at a cool new project.”

The partners launched the alliance a few days ago at a cocktail party at the Paramount sales gallery, where Lamborghini drivers celebrated South Florida’s first BullFest.

Brett David, who operates four dealerships — Prestige Imports, Lamborghini Miami, Pagani Miami, Lotus Miami and Prestige Audi — said he considers real estate sales a first step toward diversifying into real estate development, which has always been his dream.

“I fell into a great business and we have been able to bring the business into where it is today,” said Brett David, who has been running Prestige Imports since his father passed away in 2007. “To branch out with the family, the next step is residential and commercial development.”

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