The Real Deal Miami

Facebook vs. Twitter: SoFla industry insiders comment

"It’s very hard to describe a nice kitchen in 140 characters."
May 28, 2015 04:30PM

Miami skyline with Twitter birds

Downtown Miami

When it comes to selling real estate, should you tweet, or should you share?

A survey of nearly 100 real estate agents in Miami shows that Facebook received more likes than Twitter when used as an industry sales and marketing tool.

South Florida-based Master Brokers Forum surveyed its members and released the following:

  • 58 percent use Facebook for business
  • 47 percent have a Twitter account, and 28 percent use it for business
  • 49 percent find social media “somewhat useful” as a sales and marketing tool

“Facebook is relatively easy to use, and it is populated with more people who are in the market for homes. It is also an inherently visual platform, which allows Realtors to easily add multiple images and to describe a home with as much detail as they want,” Jeff Morr, Miami Master Brokers Forum chair, said in a press release. “Twitter is less easy to use, it doesn’t lend itself to images nearly as well, and its user base is much younger. And of course, there’s the character limitation issue — it’s very hard to describe a nice kitchen in 140 characters, to say nothing of an entire residence.” — Katherine Kallergis