Hyatt Centric South Beach opens

Hyatt Centric South Beach Miami
Hyatt Centric South Beach Miami

Hyatt Centric South Beach Miami, a new “lifestyle hotel” developed by Miami-based Robert Finvarb Companies and its partner David Martins, is now open, the developers announced on Monday.

The 105-room hotel at 1600 Collins Avenue, represents the first Hyatt Centric-branded hotel in Miami Beach, and the second Hyatt Centric property worldwide, after Chicago. Another 15 rebranded hotels are on tap for New York, Paris and other destinations, Robert Finvarb, CEO of Robert Finvarb Companies, told The Real Deal.

Kobi Karp designed the 10-story glass tower in Miami Beach, which sits above an historic building façade.

As an added plus, the hotel’s ground floor has 9,300 square feet of retail space facing Collins Avenue, Finvarb said.

Geared to attract Millennials as well as other visitors, the hotel’s amenities include DECK sixteen, a Spanish-Mediterranean indoor-outdoor restaurant helmed by Executive Chef William Milian, which will offer a locally sourced menu. Milian was formerly a chef at the COMO Hotel Group’s Traymore restaurant and at Asia de Cuba at the Mondrian Hotel. He also worked alongside celebrity chef Jose Andres as sous chef at Bazaar at the SLS Hotel.

At the Hyatt Centric, guests enter a central lobby lounge on the third floor, with a cocktail bar and a curated book collection. Outside is an open-air deck featuring a swimming pool. Additional amenties include recreational bikes, complimentary WiFi, artwork curated by local gallerist Dina Mitrani and an automated parking garage system.

Prices will begin this summer in the mid-$300s, Finvarb said.

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Prof-Robert Finvard025 (1)

Robert Finvarb

“Everyone is targeting the Millennial traveler,” Finvarb told TRD. “What I like to say is that if you are a Generation X-er or you are a Baby Boomer,  you want to be around young people, in a vibrant environment.  So targeting the Millennial traveler doesn’t mean you are shutting out the Gen Xers and the Baby Boomers. It is something that is appealing to all.”

Robert Finvarb Companies took out a $29 million loan in November 2013 to build the hotel, and broke ground in January 2014.

Both of the first two Centric hotels, including the one in Chicago, are adaptive reuse projects, meaning they re-purpose existing buildings. The South Beach hotel mixes modern and Art Deco architecture by retaining the front of the former Tropical Gardens apartments.

The building’s protruding eyebrows and windows mesh with the sleek design of the hotel’s tower, Karp told TRD earlier this year. The new features float above an original mid-century exterior. There is a gap between the tower and the bottom two floors, which is filled by the restaurant and pool deck.

“We had a unique opportunity,” Karp said, “to use a historic design as inspiration.”