The Real Deal Miami

Miami International Mall gets a taste of Colombia

Colombian coffee brand will sell its own brews
June 22, 2015 04:30PM

One of the Juan Valdez Cafes in downtown Miami

One of the Juan Valdez Cafes in downtown Miami

A new tenant at the Miami International Mall is looking to put a zip in shoppers’ steps.

Juan Valdez Café, a Colombian coffee brand, is opening a kiosk at the mall this summer.

The shop, planned to sit next to H&M in the mall, will sell Colombian Arabica coffee from at least four regions in Colombia, along with an array of pastries, cappuccinos, espressos and cold drinks.

This will be the brand’s fourth location in Miami, with two stores near Bayfront Park and another in the Miami International Airport.

The company is planning to open 60 stores throughout Florida over the next five years, which will add onto its current total of 300 locations internationally, according to a news release.

Juan Valdez Café is operated by Procafecol, a company formed by the Federación Nacional de Cafeteros de Colombia in 2002 for the express purpose of marketing and running the brand. The federation is an non-governmental organization that represents Colombian coffee farmers. Its namesake belongs to Juan Valdez, a figurehead of the Colombian coffeegrowing community that allowed his name to be used to create the Juan Valdez Café brand in 2002, according to the company’s website. — Sean Stewart-Muniz