Marine Layer opening first Southeastern US store in Wynwood

Miami /
Aug.August 05, 2015 03:00 PM

Marine Layer, a men’s and women’s casual wear brand based in San Francisco, has chosen Wynwood for its first store in the Southeastern United States, as retailers continue to flock to the artsy district, The Real Deal has learned.

The new shop is expected to open this month at 217 Northwest 25th Street in Miami, next to Warby Parker, in a renovated building owned by Goldman Properties.

Marine Layer currently has about a dozen stores in the San Francisco Bay area, Los Angeles, New York, Chicago and Portland. Its website says the Miami store is opening in “early August,” and lists various job openings.

“Our general strategy for expansion is to open stores in fun towns that we need an excuse to visit,” the website says. A message left at the company was not immediately returned, nor was a request for comment from a spokesperson for Goldman Properties.

Marine Layer makes its own t-shirts for men and women, t-shirt dresses and other casual attire, as the latest entrant in Wynwood geared to hip shoppers.

Wynwood‘s appeal to small retailers is due to its central location, affordable lease rates, and artsy and hip vibe that attracts millennials, said Drew Schaul, vice president and managing broker of RKF’s Miami office. RKF represented Shinola, which is opening at 2399 Northwest Second Avenue later this year.

“It’s organic, it’s street level and it’s a neighborhood. It’s also a tourist destination,” Schaul has said of Wynwood.

Warby Parker, a stylish eyewear brand, opened its first freestanding store in Miami in Wynwood in March. Other nearby tenants of Goldman Properties in Wynwood include Panther Coffee, Zak the Baker, Frangipani and JugoFresh.

The city of Miami’s Planning, Zoning and Appeals Board recently approved a slate of changes to zoning and land use designations that would allow denser residential developments on roughly 205 acres in Wynwood. The recommendations must still be finalized by the city commission.

“As the area gets upzoned, and residential development comes in,” Schaul had told TRD, “more retail will follow.”


Related Articles

arrow_forward_ios
AJP Real Estate’s Alberto Pérez and Thor Equities’ Joseph Sitt with Wynwood Walk and MedSquare Health medical offices ( AJP Real Estate, Thor Equities)
Lease roundup: AJP, Mas fully lease Kendall medical offices
Lease roundup: AJP, Mas fully lease Kendall medical offices
2100 Northwest Miami Court, 2101 Northwest First Avenue and 2127 Northwest First Avenue (Google Maps, Getty)
Another Wynwood dev site hits market asking above $30M
Another Wynwood dev site hits market asking above $30M
Block Capital Group's Gustavo Miculitzki and a rendering of the proposed five-story, 17-unit apartment project at 91 Northwest 27 Street in Miami’s Wynwood (MKDA)
Block Capital proposes 17-unit Wynwood apartment project
Block Capital proposes 17-unit Wynwood apartment project
Evolve's Mike Winstead Jr. and Joe McKinney with rendering of the Evolve's Wynwood project (Evolve Companies, CTD Architecture)
North Carolina firm plans 141-unit Wynwood apartment project
North Carolina firm plans 141-unit Wynwood apartment project
Brick & Timber's Glenn Gilmore and Jesse Feldman with 215 NW 24th Street (LinkedIn, Brick & Timber, Google Maps)
Lease roundup: Brick & Timber, UBS nab tenants
Lease roundup: Brick & Timber, UBS nab tenants
Cube Wynwd, Ken Griffin and a Windstar Cruiseship (Google Maps, Getty, Windstar Cruises)
South Florida by the numbers: Headquarters heading here
South Florida by the numbers: Headquarters heading here
Thor Equities' Joe Sitt rendering of 2724 Northwest Second Avenue (Thor Equities, DWNTN Realty Advisors)
Thor Equities lists Wynwood dev site for $32M
Thor Equities lists Wynwood dev site for $32M
View of the buildings at 612, 817 and 815 Lincoln Road in Miami Beach and Terranova’s Stephen Bittel (Google Maps, Terranova Corp)
Lease roundup: Terranova, Millennium, R&B, Duke nab tenants
Lease roundup: Terranova, Millennium, R&B, Duke nab tenants
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...