Jessica Goldman Srebnick turns her sights to ‘Wynwood 2.0’

Miami /
Aug.August 28, 2015 05:15 PM

Goldman Properties, often credited with revitalizing Miami’s Wynwood neighborhood, said it’s now turning its sights on “Wynwood 2.0” — a slew of projects in the coming months for the Miami neighborhood, including breaking ground on an eight-story car garage and an expansion of the public art project Wynwood Walls.

“Wynwood is an extraordinary community,” said Goldman Properties CEO Jessica Goldman Srebnick on Friday, during a “Champions of Business” lunch panel organized by the Miami Beach Chamber of Commerce. “It’s what we love — to see thriving neighborhoods come from something hopeless.”

While the neighborhood is still in its infancy, Goldman’s focus right now is the next phase of development she told the audience at the St. Regis Bal Harbour Resort.

Wynwood Garden, an extension of Wynwood Walls that will include large-scale art installations, will open in time for Art Basel.

Shortly afterwards, a 430-car garage with retail and office space is scheduled to break ground on Northwest 3rd Avenue between 26th and 27th Streets in December, Goldman Srebnick told The Real Deal.

“You have to dig down and discover the DNA of a neighborhood,” Goldman Srebnick told attendees during the panel. “In Wynwood, it’s street art.”

Also on the horizon: a mixed-use office, retail, residential and hotel project on Northwest 2nd Avenue between 27th and 28th Streets.

Goldman Properties is one of the largest landowners in the neighborhood, with investments that were started by the late Tony Goldman, Jessica’s father. Following his success in New York’s SoHo and Wall Street neighborhoods, Jessica Goldman Srebnick acknowledged that these days it’s hard to accomplish what her father was able to do, buying, for example, one property a month for 18 months on Miami Beach.

“People watch where we go,” Goldman Srebnick said. “It’s harder to stay under the radar and get a critical mass of real estate”.

Now, you have to be more creative, use stealth, and just move faster, she said.

Goldman Srebnick, who spoke alongside filmmaker Billy Corben, fashion designer Rene Ruiz and chef Ralph Pagano, originally studied fashion. After five years as an associate fashion director at Saks Fifth Avenue, she told her father she would work for him on a one-year contract.

A year turned into 18, many of those sharing a desk with her father, who passed away in 2012.

She described working alongside her father as “the greatest experience” of her life.

“I feel really lucky that I went to the Tony Goldman School of Business,” she said.

Goldman Srebnick told TRD she wants Goldman Properties to be an “intensely creative” business that isn’t just about neighborhood development, but also focuses on architecture, large scale art projects as well as neighborhood building.

The mother of three boys, Goldman Srebnick considers her morning ritual spending 15 minutes perusing artists on Instagram her “morning cup of coffee.” She said she hope she inherited some amazing things from her parents. Among them, that artists are “the focal points of fabulous neighborhoods.”

 

Related Articles

arrow_forward_ios
(Facebook via Wynwood 25 and Joe's Pizza)
Lease roundup: New York pizzeria opening at Wynwood 25, logistics provider heading to Davie & more
Lease roundup: New York pizzeria opening at Wynwood 25, logistics provider heading to Davie & more
Robert Finvarb and Abraham “Abie” Hidary with the site at 2534 North Miami Avenue (Koniver Stern Group)
Hidrock Properties, Robert Finvarb pay $13M for Wynwood site
Hidrock Properties, Robert Finvarb pay $13M for Wynwood site
The Dorsey project by Related Group in Wynwood and 2600 Sawgrass Mills Circle (Google Maps)
Lease roundup: New York hedge fund takes Miami space for second HQ, Sushi Maki expands to Fort Lauderdale
Lease roundup: New York hedge fund takes Miami space for second HQ, Sushi Maki expands to Fort Lauderdale
Developers of Society Wynwood mixed-use project scores $142M construction loan
Developers of Society Wynwood mixed-use project score $142M construction loan
Developers of Society Wynwood mixed-use project score $142M construction loan
Developer David Edelstein and Robert Levine of RAL Development with the project (Getty, RAL)
David Edelstein, partner close on missing piece of Wynwood assemblage for office towers
David Edelstein, partner close on missing piece of Wynwood assemblage for office towers
A rendering of Wynwood Haus
Wynwood Haus apartment tower in an Opportunity Zone scores $38M construction loan
Wynwood Haus apartment tower in an Opportunity Zone scores $38M construction loan
Rilea Group President Diego Ojeda and RealtyMogul CEO Jilliene Helmanwith renderings of Mohawk at Wynwood. (Rilea Group Renderings, InFlight LLC, RealtyMogul)
Rilea Group plans multifamily project on Wynwood site purchased for $22M
Rilea Group plans multifamily project on Wynwood site purchased for $22M
Robert Rivani of Black Lion Investment Group and Wynwood Arcade. (LinkedIn, Cushman & Wakefield)
Black Lion doubles down on Miami with purchase of Wynwood Arcade, Amara at Paraiso
Black Lion doubles down on Miami with purchase of Wynwood Arcade, Amara at Paraiso
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...