Shoes, purse, condo: Shopping for real estate extends to upscale malls

Douglas Elliman is marketing the Wave at Bayshore at its new Galleria mall kiosk

TRD MIAMI /
Apr.April 27, 2016 03:45 PM

Weekend to-do list: shop for clothes, shoes, gifts — and a condo — at the mall.

Douglas Elliman has joined the latest trend: opening a kiosk at the Galleria at Fort Lauderdale, as upscale malls become the new frontier for brokerage firms.

The new Douglas Elliman kiosk exclusively features the Wave at Bayshore, an 18-unit project with prices starting at $750,000, said Dan Teixeira, vice president of business development at Douglas Elliman in Fort Lauderdale.

“We had the kiosk designed like the building — very sleek and contemporary and very visual, and we kept in mind that we were in a high-end mall so it’s a very soft type of marketing that people want,” Teixeira told The Real Deal.

The kiosk, open since late last month on the mall’s second floor between Mayors and Neiman Marcus, has led to 10 to 12 inquiries a day for the 11-story project, which is located about half a mile away from the mall, Teixeira said. It is now 61 percent sold, he said.

“We noticed that our buyers have all been people that really are buying it because of the architecture,” Teixeira said. “There are a lot of LGBT buyers, and the more we looked at it, it was a commonality with fashion, shopping and architecture.”

Other firms have also jumped on the mall bandwagon, hoping to lure in buyers from the thousands of annual visitors. Last year, Edge Real Estate set up a kiosk lounge in the middle of the Town Center at Boca Raton mall, close to Saks Fifth Avenue and Tiffany & Co., to cater to the elite shoppers who stroll by.

“In this marketplace, you have to do something different to compete,” Ledwitz, founder of Edge Real Estate Brokers, told TRD at the time, “and to show people you have marketing prowess.”

Turnberry International Realty also markets its Turnberry Ocean Club from a prominently located kiosk on the main floor of Aventura Mall. The mall, itself, of course, is majority owned by Turnberry Associates.

Marketing outside the traditional brokerage office also extends beyond shopping centers. Prestige Imports, an exotic car dealership in North Miami Beach, last year began selling Paramount Miami Worldcenter condos from a Turnberry International Realty office inside its Lamborghini showroom.


Related Articles

arrow_forward_ios
Palm Beach skyline (Credit: iStock)

Fewer homes hit the market in Q1: Elliman

Fewer homes hit the market in Q1: Elliman
Jay Parker with a rendering of Forte (Credit: Two Roads Development/Alpha Blue Ventures)

Boutique condo project in West Palm Beach launches sales

Boutique condo project in West Palm Beach launches sales
Cheyenne Lutek (Credit: Miami-Dade County Dept. of Corrections, iStock)

NY real estate agent arrested during SOBEWFF

NY real estate agent arrested during SOBEWFF
From left: Mick Duchon, Eloy Carmenate, Tara West, Alex Sapir, Oren Alexander, Jay Philip Parker, Dean Bloch

Movers & Shakers: Sapir announces sales team for Surfside project, Franklin Street taps retail head & more

Movers & Shakers: Sapir announces sales team for Surfside project, Franklin Street taps retail head & more
Jay Parker and a rendering of CocoWalk

Douglas Elliman, Bluemercury among new tenants at CocoWalk

Douglas Elliman, Bluemercury among new tenants at CocoWalk
Howard Lorber and Barry Zubrow with unit 1601 at The Bristol (Credit: Getty Images)

Howard Lorber flips condo at the Bristol to investment banker Barry Zubrow

Howard Lorber flips condo at the Bristol to investment banker Barry Zubrow
Nirka Burns Padilla and Martin Conroy 

Movers & Shakers: Palm Beach broker leaves William Raveis for Douglas Elliman & more

Movers & Shakers: Palm Beach broker leaves William Raveis for Douglas Elliman & more
South Florida skyline (Credit: iStock)

Resi sales rise throughout South Florida in Q4: Elliman

Resi sales rise throughout South Florida in Q4: Elliman
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...