Shoes, purse, condo: Shopping for real estate extends to upscale malls

Miami /
Apr.April 27, 2016 03:45 PM

Weekend to-do list: shop for clothes, shoes, gifts — and a condo — at the mall.

Douglas Elliman has joined the latest trend: opening a kiosk at the Galleria at Fort Lauderdale, as upscale malls become the new frontier for brokerage firms.

The new Douglas Elliman kiosk exclusively features the Wave at Bayshore, an 18-unit project with prices starting at $750,000, said Dan Teixeira, vice president of business development at Douglas Elliman in Fort Lauderdale.

“We had the kiosk designed like the building — very sleek and contemporary and very visual, and we kept in mind that we were in a high-end mall so it’s a very soft type of marketing that people want,” Teixeira told The Real Deal.

The kiosk, open since late last month on the mall’s second floor between Mayors and Neiman Marcus, has led to 10 to 12 inquiries a day for the 11-story project, which is located about half a mile away from the mall, Teixeira said. It is now 61 percent sold, he said.

“We noticed that our buyers have all been people that really are buying it because of the architecture,” Teixeira said. “There are a lot of LGBT buyers, and the more we looked at it, it was a commonality with fashion, shopping and architecture.”

Other firms have also jumped on the mall bandwagon, hoping to lure in buyers from the thousands of annual visitors. Last year, Edge Real Estate set up a kiosk lounge in the middle of the Town Center at Boca Raton mall, close to Saks Fifth Avenue and Tiffany & Co., to cater to the elite shoppers who stroll by.

“In this marketplace, you have to do something different to compete,” Ledwitz, founder of Edge Real Estate Brokers, told TRD at the time, “and to show people you have marketing prowess.”

Turnberry International Realty also markets its Turnberry Ocean Club from a prominently located kiosk on the main floor of Aventura Mall. The mall, itself, of course, is majority owned by Turnberry Associates.

Marketing outside the traditional brokerage office also extends beyond shopping centers. Prestige Imports, an exotic car dealership in North Miami Beach, last year began selling Paramount Miami Worldcenter condos from a Turnberry International Realty office inside its Lamborghini showroom.


Related Articles

arrow_forward_ios
Denver Bright, Neil Solomon and William Talbert III
Movers & Shakers: Denver Bright returns to Elliman, PropertyForce promotes CEO & more
Movers & Shakers: Denver Bright returns to Elliman, PropertyForce promotes CEO & more
Palm Beach (iStock)
Lack of inventory limits South Florida resi sales as prices rise: Elliman
Lack of inventory limits South Florida resi sales as prices rise: Elliman
These brokerages are winning South Florida’s talent wars
These brokerages are winning South Florida’s talent wars
These brokerages are winning South Florida’s talent wars
From left: Douglas Elliman's Julian Cohen and CEO Jay Parker (Getty Images, Douglas Elliman, iStock)
Miami Beach agent Julian Cohen returns to Douglas Elliman
Miami Beach agent Julian Cohen returns to Douglas Elliman
Jay Parker, Sally Daley, Joseph Schlitt and Joseph O’Neill (Douglas Elliman, iStock)
Douglas Elliman expands to Vero Beach, as more brokerages head north
Douglas Elliman expands to Vero Beach, as more brokerages head north
Marisela Cotilla, Rachelle Hirt-Beres and Scott Gerow (Compass)
Movers & Shakers: Boca Raton team joins Compass
Movers & Shakers: Boca Raton team joins Compass
(Illustration by Kevin Rebong for The Real Deal)
“One non-stop boom”: After surge in home sales, inventory keeps shrinking in South Florida
“One non-stop boom”: After surge in home sales, inventory keeps shrinking in South Florida
Inset: Jay Philip Parker, Alicia Cervera Lamadrid, Edgardo Defortuna
Real estate developers, brokers court Art Basel Miami Beach attendees
Real estate developers, brokers court Art Basel Miami Beach attendees
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...