Shoes, purse, condo: Shopping for real estate extends to upscale malls

Miami /
Apr.April 27, 2016 03:45 PM

Weekend to-do list: shop for clothes, shoes, gifts — and a condo — at the mall.

Douglas Elliman has joined the latest trend: opening a kiosk at the Galleria at Fort Lauderdale, as upscale malls become the new frontier for brokerage firms.

The new Douglas Elliman kiosk exclusively features the Wave at Bayshore, an 18-unit project with prices starting at $750,000, said Dan Teixeira, vice president of business development at Douglas Elliman in Fort Lauderdale.

“We had the kiosk designed like the building — very sleek and contemporary and very visual, and we kept in mind that we were in a high-end mall so it’s a very soft type of marketing that people want,” Teixeira told The Real Deal.

The kiosk, open since late last month on the mall’s second floor between Mayors and Neiman Marcus, has led to 10 to 12 inquiries a day for the 11-story project, which is located about half a mile away from the mall, Teixeira said. It is now 61 percent sold, he said.

“We noticed that our buyers have all been people that really are buying it because of the architecture,” Teixeira said. “There are a lot of LGBT buyers, and the more we looked at it, it was a commonality with fashion, shopping and architecture.”

Other firms have also jumped on the mall bandwagon, hoping to lure in buyers from the thousands of annual visitors. Last year, Edge Real Estate set up a kiosk lounge in the middle of the Town Center at Boca Raton mall, close to Saks Fifth Avenue and Tiffany & Co., to cater to the elite shoppers who stroll by.

“In this marketplace, you have to do something different to compete,” Ledwitz, founder of Edge Real Estate Brokers, told TRD at the time, “and to show people you have marketing prowess.”

Turnberry International Realty also markets its Turnberry Ocean Club from a prominently located kiosk on the main floor of Aventura Mall. The mall, itself, of course, is majority owned by Turnberry Associates.

Marketing outside the traditional brokerage office also extends beyond shopping centers. Prestige Imports, an exotic car dealership in North Miami Beach, last year began selling Paramount Miami Worldcenter condos from a Turnberry International Realty office inside its Lamborghini showroom.


Related Articles

arrow_forward_ios
Robert Reffkin and Michael Karp (Compass, Linkedin)
Compass acquires BEX Realty’s Florida agents
Compass acquires BEX Realty’s Florida agents
Judy Dolan of Levy Realty Advisors, Jay Parker and Gus Rubio of Douglas Elliman
Movers & Shakers: Douglas Elliman promotes Florida execs & more
Movers & Shakers: Douglas Elliman promotes Florida execs & more
Lourdes Alatriste and Miguel Solis with a rendering of Quint Hollywood
Elliman takes over sales of Quint Hollywood, marking third change in a year
Elliman takes over sales of Quint Hollywood, marking third change in a year
Eloy Carmenate and Mick Duchon
Elliman agents Eloy Carmenate, Mick Duchon leave to join Corcoran Group
Elliman agents Eloy Carmenate, Mick Duchon leave to join Corcoran Group
Chris Leavitt, Ashley McIntosh, Tal Alexander, Oren Alexander, Dina Goldentayer and Gary Pohrer (Douglas Elliman)
Palm Beach agent Gary Pohrer and The Alexander Team take top awards at Elliman
Palm Beach agent Gary Pohrer and The Alexander Team take top awards at Elliman
(iStock)
South Florida resi sales jump in Q4: Elliman
South Florida resi sales jump in Q4: Elliman
An aerial shot of the condos at 2020 North Ocean BLVD. (30-thirty)
Cavache taps Douglas Elliman to sell remaining units at 30 Thirty North Ocean in Fort Lauderdale Beach
Cavache taps Douglas Elliman to sell remaining units at 30 Thirty North Ocean in Fort Lauderdale Beach
Kim Martin-Fisher and Jennifer Martin Faulkner and Liz Lopez
Movers & Shakers: RelatedISG names vice president & more
Movers & Shakers: RelatedISG names vice president & more
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...