How Kushner built Trump’s social media campaign

Miami /
Nov.November 23, 2016 10:30 AM

From the New York website: Jared Kushner earned praise for spearheading a Moneyball-styled online campaign that helped make Donald Trump president, but when he first set out he knew little about the practice.

“I called somebody who works for one of the technology companies that I work with, and I had them give me a tutorial on how to use Facebook micro-targeting,” he told Forbes.

With the help of his own — and his brother Josh’s — Silicon Valley connections he built up a social media team that ran Trump’s online outreach out of San Antonio, Texas. The team’s ability to reach a wide audience on a limited budget won it praise from Google chairman Eric Schmidt.

“Jared understood the online world in a way the traditional media folks didn’t. He managed to assemble a presidential campaign on a shoestring using new technology and won. That’s a big deal,” Schmidt told Forbes. “Remember all those articles about how they had no money, no people, organizational structure? Well, they won, and Jared ran it.”

Kushner was coy about his own plans under the Trump administration. “There’s a lot of people who have been asking me to get involved in a more official capacity,” he said. “I just have to think about what that means for my family, for my business and make sure it’d be the right thing for a multitude of reasons.”

Kushner also said he had nothing to do with New Jersey Gov. Chris Christie and his people getting the boot from leading the transition to the White House.

“Six months ago Governor Christie and I decided this election was much bigger than any differences we may have had in the past, and we worked very well together,” he told Forbes. “The media has speculated on a lot of different things, and since I don’t talk to the press, they go as they go, but I was not behind pushing out him or his people.”

Media mogul Rupert Murdoch thinks Kushner will stay close to power no matter what. “I assume he’ll be in the White House throughout the entire presidency,” he said. “For the next four or eight years he’ll be a strong voice, maybe even the strongest after the vice president.” [Forbes]Konrad Putzier


Related Articles

arrow_forward_ios
Donald Trump, Eric Trump and Donald Trump Jr with 1125 South Ocean Boulevard (Premier Estate Properties, Getty)
Trump’s Palm Beach estate listed for rent asking $208K a month
Trump’s Palm Beach estate listed for rent asking $208K a month
A photo illustration of prominent guests at the Witkoff wedding (via Instagram)
Nuptials Mar-a-Lago style: Donald Trump, Don Peebles, Barry Sternlicht among real estate elite at Witkoff wedding
Nuptials Mar-a-Lago style: Donald Trump, Don Peebles, Barry Sternlicht among real estate elite at Witkoff wedding
Donald Trump and Grant Cardone (Cardone Enterprises)
Presidential surprise: Donald Trump kicks-off Grant Cardone’s 10X Growth Conference
Presidential surprise: Donald Trump kicks-off Grant Cardone’s 10X Growth Conference
Donald Trump and The Mar-a-Lago Club in Palm Beach (Getty Images, LoopNet, iStock/Illustration by Steven Dilakian for The Real Deal)
Trump’s toilet triumph: Guests of the former No. 1 will have more places to go No. 2
Trump’s toilet triumph: Guests of the former No. 1 will have more places to go No. 2
Jared Kushner and his wife Ivanka Trump have a condo in Surfside and an estate in Indian Creek (Getty)
South Florida resident Jared Kushner to launch Miami investment firm
South Florida resident Jared Kushner to launch Miami investment firm
Eric and Lara Trump with 502 Bald Eagle Drive in Jupiter (Getty, Google Maps)
Trump town: Eric and Lara buy home near Don Jr. in Jupiter
Trump town: Eric and Lara buy home near Don Jr. in Jupiter
Fontainebleau Miami Beach, Jeffrey Soffer and former President Donald Trump (Ebyabe/Wikipedia, Getty, iStock)
Gambling portability a no-go in Florida this year for Jeffrey Soffer, Trump
Gambling portability a no-go in Florida this year for Jeffrey Soffer, Trump
Gil Dezer (Photos by Sonya Revell)
The Closing: Gil Dezer
The Closing: Gil Dezer
arrow_forward_ios

The Deal's newsletters give you the latest scoops, fresh headlines, marketing data, and things to know within the industry.

Loading...